Type GmbH Revenue about 6 billion Euro Headquarters Nuremberg, Germany Motto Mehr fürs Geld. | Industry Retail (grocery) Website www.norma-online.de Founded 1964, Germany | |
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Products Mainly own brand, with a few larger and regional brands | ||
Norma is a food discount store with more than 1,300 stores in Germany, France, the Czech Republic and Austria. The stores are appearing as Norma and Norma-Rodi, as Norma has acquired the company Rodi.
Contents
Company
In 1921 the family company, George Roth, in Fürth, Germany, was founded. Out of this company, in the 1960s, the first Norma store opened in the south of Germany. Since the end of the 1980s, Norma has developed from a regional discount store to an international company.
Concept
In common with other large German discount supermarket chains such as Aldi and Lidl, Norma's central retail concept is to offer a narrow product line of high-turnover foods at low prices.
References
Norma (supermarket) Wikipedia(Text) CC BY-SA