Supriya Ghosh (Editor)

NorgesGruppen

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Type  Private
Number of employees  25,000 (2007)
Revenue  62.1 billion NOK (2012)
Founded  1994
Parent organization  Joh. Johannson
Industry  Grocery wholesale
Website  www.norgesgruppen.no
Headquarters  Oslo, Norway
Area served  Norway
NorgesGruppen httpsuploadwikimediaorgwikipediaen00eNor
Operating income  NOK 1,548 million (2014)
Subsidiaries  Deli de Luca, Dolly Dimples Drift AS
Key people  Tommy Korneliussen, Knut Hartvig Johannson, Johan Johannson
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NorgesGruppen ASA is a Norwegian grocery wholesaling group which also runs various retail outlets. With a 38,5% market share in 2012, NorgesGruppen was the largest player in the Norwegian grocery retail market. The business dates back to 1866 when the wholesale activity started up in the name of Joh. Johannson.

Contents

Wholesale

ASKO is the wholesale branch of NorgesGruppen. In the 2012 annual review, NorgesGruppen said: "The wholesale business is responsible for the total flow of goods from manufacturer to the market segments in grocery retail, industrial household and convenient stores" and consists of several regional companies, supplying groceries to NorgesGruppen’s stores, in addition to a smaller number of stores outside of NorgesGruppen. ASKO also supplies groceries to Horeca (hotels, restaurants and caterer) customers in Norway. ASKO distributes a portfolio of 18,000 products and serves 12,000 clients from 13 warehouses, covering all parts of Norway.

Retail

There are approximately 1,750 grocery stores and 500 convenience stores in NorgesGruppen, either as wholly owned stores, as associated members or as franchise partners. NorgesGruppen operates various retail formats, including Kiwi (soft discount), Meny, Centra, Ultra, Jacobs and SPAR (supermarkets), Joker (local stores) and Mix (convenience).

Brands

NorgesGruppen owns various private labels, developed and managed by its subsidiary Unil AS. The private labels include:

  • Aware (fairtrade products)
  • First Price (low cost brand)
  • Eldorado (quality food and beverage products)
  • Jacobs utvalgte (high-end food products)
  • Fiskemannen (fish and shellfish products)
  • Ferskt og ferdig (ready made meals)
  • Go Eco (organic products)
  • Unik (laundry, cleaning, table products)
  • Smart (petfood)
  • Seidel (beer)
  • References

    NorgesGruppen Wikipedia


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