Type Private Website nootrobox.com | Headquarters San Francisco Founded 2014 | |
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Industry Nootropics, Supplements Area served United States, Canada, United Kingdom, Mexico, Spain Founders Michael Brandt, Geoffrey Woo Profiles | ||
Nootrobox is an American company that offers nootropics. The company is headquartered in San Francisco and currently offers three nootropic stacks – RISE, SPRINT and YAWN, and a chewable coffee gummy called GO CUBES via an online storefront and a subscription service.
Contents
History
The company was first founded in 2014 by Stanford alumni Geoffrey Woo and Michael Brandt. While forming the company Woo was an Entrepreneur in residence in the Entrepreneur-in-Residence program of Foundation Capital, while Brandt worked as a Google employee, a freelance photographer, and an adjunct professor at the Academy of Art University. Nootrobox acquired a following in Silicon Valley and in February 2015, the company expanded its market to include Canada.
Nootrobox was recognized as a "Top 15 Brand for 2015" by the UK design firm Identica. Nootrobox is also known for advocating intelligent regulatory and safety reforms for the broader nootropics industry. On October 13, 2015, the company announced that prominent Silicon Valley angel investors and executives including Marissa Mayer and Mark Pincus have invested in a $500,000 angel round for the company.
In December 2015, Andreessen Horowitz led a $2 million venture capital round in the company. Chris Dixon, who has experience at biohacking companies like Soylent, led the investment for Andreessen Horowitz.
In August 2016, Nootrobox rolled out its first major retail partnership for GO CUBES with 7-Eleven locations in San Francisco. The GO CUBES are prominently featured at the counter at the point of purchase.
Culture
The company gained notoriety in Silicon Valley in 2016 for instituting a weekly staff intermittent fasting day. Eschewing unlimited snacks often typical in a Silicon Valley startup office, the Nootrobox staff instead opts for 36 hour weekly fasts where they avoid all caloric intake. Other Silicon Valley tech workers are adopting this regimen to improve productivity.