Noori

Early years (1998 – 2002)

The name of the band, Noori, is not derived from Ali Noor, lead vocalist and guitarist. Noori is a Persian word which means "light" and the concept behind the band was the light which shows you things with a different perspective.

Noori started 7 years before their first album "Suno Ke Main Hun Jawan" which came in 2003. Before Noori, Ali Noor and Muhammad Ali Jaffri worked with co-VEN and released an EP called "Not in your world". Noori has been famous for their live acts.

Debut Studio Album, “Suno Ke Mein Hun Jawan” and Rise to Fame (2002–2005)

Noori's debut album, "Suno Ke Main Hun Jawan" had developed a cult following before the album's release in 2003 through leaks on the internet. "Suno Ke Main Hun Jawan" offers a complicated mix of sounds, starting from a folk-like "Manwa Re" that was actually written for a Pakistani film, to hard rock anthems to youth like the title track. Noori's debut album created whirlwinds across the Urdu speaking community all over the world. A first of its kind, it introduced the genre of pop rock music to the Pakistani mainstream. In addition the album was also a departure from the beaten track of chummy love songs and focused instead on inspiring the youth of Pakistan to take up the responsibility of doing something worthwhile for themselves and others. Thematically with songs urging listeners to change the world, that life is beautiful and professing women empowerment. Their album was about youth, their innocence, their dreams and how they feel about life. After their album release in 2003, they performed a duet, Nayan Jahan, with Anaida which was a success.

Second Studio Album “Peeli Patti Aur Raja Jani Ki Gol Dunya” (2005–2007)

Their second album was a follow up on where "Suno Ke Main Hun Jawan" left off. It talks about what happens when the ever so energetic and hopeful youth grows up and faces the realities of the world. The discontentment and suffering which arises in this growing up, creates an indifferent and self-centered individual, who finds escape routes in things like drugs and other short-lived pleasures. Noori's second album, "Peeli Patti Aur Raja Jani Ki Gol Dunya", on the other hand, starts off in a somewhat hopeful mood and then travels through bitter experiences and ends up with resigned despair, peppered with taunts.The album deals with a variety of subjects ranging from the problems and consequences of drug use to the collective apathy we all have descended into as individuals and as a society.

In 2005 Muhammad Ali Jafri, who was playing bass guitar for Noori, left the band and started his own business. In 2006, Noori parted ways with Louis J. Pinto (Gumby), the band's drummer.

Do Dil and Appearance in 'Coke Studio’ (2008–2010)

In 2008, after a hiatus of almost 2 years Noori came back with their new single "Do Dil".

In 2009, they performed at the Coke Studio Sessions along with artists like Atif Aslam, Zeb and Haniya, Ali Zafar, Saeen Zahoor and many other successful musicians. They performed a duet with Saeen Zahoor, "Aik Alif", a sufi rock song which was huge success. They also performed in the third episode of Coke Studio Sessions with their song "Jo Meray" which was performed in the format as it was originally composed by Ali Hamza in 2000. They performed "Sari Raat Jaga" on the fourth Coke Studio Session. On 14 August 2009, Noori performed "Kedaar" from their upcoming album at the last Coke Studio Session.

On 15 May 2010, the line-up for Coke Studio confirmed that Noori will feature in the third season along with many well known artists and bands like Entity Paradigm, Aunty Disco Project, Karavan, Abida Parveen and many other successful musicians. On 20 June 2010, Noori performed a duet "Tann Dolay" with Zeb & Haniya at Coke Studio third season the second session, 'Will'. On 10 July 2010, Noori released the studio version of the single "Tann Dolay" which also featured Zeb & Haniya. On 18 July 2010, Ali Noor and Ali Hamza did a live interview with Abdul Rauf and Maria Memon the weekly morning show, 'Geo Pakistan', on Geo News. On 26 July 2010, the Noori brothers did a collaboration at the fourth Coke Studio session 'Form' for the song "Hor Vi Neevan Ho" with their mother, Noor Zehra Kazim, an accomplished player of the Sagar Veena, an instrument developed by her father, Raza Kazim at the Sanjan Nagar Institute for Philosophy and Arts.

Begum Gul Bakaoli Sarfarosh (2015)

Noori performed three preview shows for their new album Begum Gul Bakaoli Sarfarosh in Lahore, Islamabad and Karachi on the 19th, 20 and 21 September respectively. Each show had a limited audience of 111 people. Noori used the slogan "I am 1 in 333" for the promotion of these three shows. Although Noori set the release date for the new album at 30 September, it was later delayed to 9 October. Noori, through social media, once again announced the release of their album through a series of meet and greets in Lahore (9 October), Karachi (10 October) and Islamabad (11 October). Noori proclaimed that their album would only be available for sale at these three meet and greets, in order to build a one-on-one connection with the fans by eliminating the middleman. Additionally, the album was made free to stream through Patari.pk as a Patari exclusive on the 9th of October.

Music Director in Coke Studio, Season 9 & Cornetto Pop Rock (2016)

Noori appeared as Music Director in Coke Studio, Season 9. Noori's 1st song as Music Director in season 9, "Aaja Re Moray Saiyaan" vocals by Zeb Bangash and Ali Hamza received well recognition. Noori performed 3 concerts in Karachi, Lahore & Islamabad for Cornetto Pop Rock. Cornetto released their song featuring Noori & Quratulain Baloch, which did well on charts.

Discography

Timeline

Awards