Nationality British, American Name Noel Capon Spouse(s) Deanna Kuhn | Employer Columbia University Occupation Marketing Professor | |
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Known for R. C. Kopf Professor of International Marketing Residence Bronxville, New York, United States Education Harvard University, Columbia University People also search for James M Hulbert, Nigel F. Piercy, George II of Great Britain Books Marketing Management in the 21s, Key Account Manage, The Marketing Mavens, Sales Eats First: How Customer, Managing Marketing in the 21s | ||
Noel capon the evolving customer
Noel Capon (born 1937) is an American organizational theorist, and the R.C. Kopf Professor of International Marketing at Columbia Business School.
Contents
- Noel capon the evolving customer
- Noel capon on managing marketing an applied approach
- Biography
- Publications
- References
Noel capon on managing marketing an applied approach
Biography
Capon received his BSc and PhD in Chemistry from the University College London his PhD from Manchester Business School, his MBA from Harvard University and another PhD from Columbia University in 1975 with a thesis entitled "Experimental evaluation of alternative message variables in personal selling and direct mail advertising".
Capon had previously held faculty positions at UCLA Anderson School of Management and Harvard Business School before joining Columbia in 1979. He served as Chair of Marketing at both UCLA and Columbia. He has been visiting professor at INSEAD (France), Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC.
Capon has taught marketing, and sales and strategic account management courses to MBA and EMBA students at Columbia and at many educational institutions as a visiting professor. He also contributes to Columbia Business School's Executive Education and has designed, directed, and taught in a wide variety of marketing, sales management, and strategic and global account management programs. He also designs, directs and teaches in numerous custom programs for major corporations globally. Professor Capon co-founded The Chief Sales Executive Forum, now in its 10th year, and sits on the board of the Strategic Account Management Association.
Publications
Capon has published over 60 refereed articles and book chapters, and has published more than 20 books, including: