No Sleeep

Background

In August 2014, producer and engineer Ian Cross confirmed to Barefoot Sound magazine that he was working on Jackson's new album. After Cross' declarations, Jackson herself responded to the rumor, neither confirming nor denying the works: "If there is a new project, you'll hear it from my lips," she tweeted. At midnight on May 16, 2015, Jackson announced plans to release a new album and to embark on a world concert tour, stating "I promised you would hear it from my lips. And now you will. This year, new music, new world tour, a new movement. I've been listening. Let's keep the conversation going." She will release her new album in the fall of 2015 under her own record label, Rhythm Nation, distributed by BMG Rights Management. The launch of Rhythm Nation ranks Jackson as among the few African-American women to establish a record label.

In early June 2015, producer Jimmy Jam tweeted, "Early morning #Plush #NoSL333P #ConversationsInACafe," along with a picture of sheet music in a darkened studio. Fans quickly found out the titles “No SL333P” and “Plush” in the picture. Later, a snippet of the song was leaked, followed by a countdown on her official website which revealed the song on June 22, 2015. She tweeted "I dedicate this to My Love," referring to husband, Wissam Al Mana.

Producer Jimmy Jam later noted "No Sleeep" almost did not make it into the final track list for Unbreakable. In an interview with Entertainment Weekly, he stated that it "was basically called that because it was like five in the morning, and we had just completed a day of work and I was still awake, so I was playing around with some different stuff and came up with the skeleton of it." Months went by before the initial track was discovered by Lewis and Jackson, at which point Jam recalled: "Terry asked me for a melody, and it evolved from there. Janet loved it—just the feeling that she got when she heard it is the feeling she wanted the fans to have. Just a warm, welcoming, sensual feel. But it was almost forgotten."

Composition

"No Sleeep" is an R&B song, which lyrically finds Jackson crooning about a long-distance romance over "soulful" keyboards and programmed drums. Opening with a sample of pouring rain and distant thunder, the first word heard is "plush", followed by Jackson singing the chorus: "You missing me, I'm missing you, whenever we meet, we ain't gonna get no sleep," in her signature breathy soprano. She also promises to be "the queen of insomnia" in the song. Zach Johnson from E! Online noted that Jackson's vocals are "especially impressive" in the bridge of the song. According to The Guardian, "On first listen it seems to be missing any discernible hooks, but slowly the chorus starts to dig its claws in, while the sudden vocal shift from soft coo to full-bodied yearning in the middle eight is a hairs on the back of the neck moment."

Critical reception

"No Sleeep" was received with positive reviews by music critics. Nolan Feeney, writing for Time magazine, said it "isn't another 'All Nite'-esque banger, but a sexy slow jam about getting quality time with a lover." Vibe remarked: "The mellow soundscape sounds like Janet literally just lit some incense, sat down on the studio floor and let the words flow from her mouth without a second thought." Michael Craigg from The Guardian gave a positive review, calling the song a "slowly unfurling sex jam" and also pointed out that while "the general consensus among pop stars nowadays is that all singles must be at least 124 BPM, Janet's always done things slightly differently," adding that any song which "manages to incorporate the phrase 'fait accompli' into its chorus is on to something." Aisha Harris of Slate states that "Jackson’s soft, cooing vocals ... are left largely untouched, the production uncluttered" and favorably compared the song to material from the singer's 1997 studio album The Velvet Rope. Similarly, Pitchfork Media's Meaghan Garvey described the song's quiet storm appeal as "envok[ing] her richest and most breathtaking era: the mid-'90s stretch including 1993’s super-sensual janet., and especially 1997’s inimitable and deeply personal classic, The Velvet Rope." Lewis Corner and Amy Davidson state that her "undeniably distinct and cooing vocal tone glides perfectly over the effortlessly seductive soundscape[.]" Spin's Brennan Carley considered the song a "slow yet stormy little number." Steven J. Horovitz, writing for Billboard, complimented Jackson's vocals, but noted that "she feels too restrained, doing little to up the midnight-storm beat."

Chart performance

"No Sleeep" sold 38,000 copies through digital download in its first week. It debuted on the Billboard Hot 100 at number 67, marking Jackson's 40th entry on the chart. The song went to number 1 on the Billboard + Twitter Trending 140 immediately following the release. The album version of the single featuring J. Cole enabled it to re-enter the Hot 100, giving it a new peak position at number 63. On the Hot R&B/Hip-Hop Songs, it debuted at number 18, becoming Jackson's 48th entry. It debuted on the Hot R&B/Hip-Hop Airplay at number 27, becoming her 36th hit there, and peaked at number 12. On Billboard's Adult R&B Songs—a component chart of the Hot R&B/Hip-Hop Airplay measuring airplay from Urban adult contemporary radio stations—it entered at number 15, becoming her highest entry on the chart and subsequently rose the number one position. Spending twelve nonconsecutive weeks atop the chart, it became her most successful Adult R&B Song, surpassing "I Get Lonely" (1998), which spent five weeks at number one. As of August 2015, the single has sold 91,000 digital copies according to Nielsen SoundScan.

Music video

A music video made for the album version of the song featuring J. Cole premiered on Today on July 24, 2015. Directed by Dave Meyers, who also directed videos for Jackson's previous singles "All for You", "Just a Little While" and "I Want You", it showcases Jackson residing inside a mansion late at night during a rainstorm. She maneuvers from room to room throughout the dimly lit empty house before being accompanied by J. Cole. Its minimalist aesthetic and production has been compared by Idolator's Bianca Gracie to the music video for "That's The Way Love Goes" (1993). Eliza Berman of Time states that the video "features Jackson holed up in a cozy chalet on a rainy night. Teaming up with the uber-relevant J. Cole—a smart choice for a comeback single—Jackson conjures the laid-back, sexy vibes of early 90s singles like 'That’s the Way Love Goes'." Berman notes that background images of the singer's childhood photos with father Joe Jackson along with certain word choices from J. Cole's verses run contrary to the song's original subject matter, but concludes that "eccentricities aside, it’s a more than welcome return."