Website nissan.ph Founded 1982 | Products Automobiles Motto Innovation that excites Parent organization Nissan | |
Key people Ramesh Narasimhan (President and Managing Director) Profiles | ||
The Nissan Philippines, Inc. is a joint venture between Nissan Motor Company, Universal Motors Corporation and Yulon Philippines Investment Co. Ltd. for the import and distribution of Nissan automobiles, multi-purpose vehicles (MPV) and sport utility vehicles (SUV) in the Philippines.
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Nissan history in the Philippines
Nissan Motor Company entered the Philippine market in 1969 with the appointment of Universal Motors Corporation (UMC) as the authorized assembler and distributor of Datsun cars and pickups.
In 1983, Nissan Motor Company established Pilipinas Nissan, Inc. (PNI), a joint-venture with Marubeni, to assemble and distribute Nissan passenger cars. By this time, UMC focused on the Nissan light commercial vehicles (SUVs and pickups). In November 1991, PNI was renamed Nissan Motor Philippines, Inc. (NMPI). In September 2000, the Yulon group acquired control of NMPI from Nissan Motor Company.
In September 2013, Nissan Motor Company reorganized its Philippine business with the establishment of Nissan Philippines, Inc. (NPI) as the sole national sales company for the Philippines, assuming direct control over the entire Philippine operations of Nissan. The new company is a joint-venture between Nissan Motor Company (51%), UMC (24.5%) and Yulon (24.5%). With the establishment of the new company, UMC and NMPI (renamed Univation Motor Philippines, Inc. in October 2014, after the Nissan reorganization) will continue as assemblers for NPI.