Name Nir Eyal | ||
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Born February 19, 1980 (age 44) ( 1980-02-19 ) Education Stanford Graduate School of Business Profiles | ||
Nir eyal addictive tech killing bad habits apps for life hacking 260
Disambiguation: Not to be confused with Harvard bioethicist Nir Eyal, DPhil, leader in Effective Altruism
Contents
- Nir eyal addictive tech killing bad habits apps for life hacking 260
- Hooked how to build habit forming products by nir eyal animated narrated by nir eyal
- Personal life
- References
Nir Eyal is an Israeli-American author, educator, and entrepreneur. In addition to his personal blog, NirAndFar.com, he is a frequent contributing writer for Forbes, TechCrunch, and Psychology Today – writing about the intersection of psychology, technology, and business. Nir frequently writes about how technology shapes user behavior by creating new habits.
Hooked how to build habit forming products by nir eyal animated narrated by nir eyal
Personal life
Nir Eyal's book, Hooked: How to Build Habit-Forming Products, was published by Portfolio on November 4, 2014, and debuted on the Wall Street Journal business best-seller list. "Hooked" made several "best of" lists, including being named one of the best business books of the year by Goodreads, and the best marketing book of the year by 1800CEOREAD. The book highlights an equation, Behavior equals Motivation times Ability times Trigger, which is the basis for creating an addicting web application.
Nir is an Israeli-born American now residing in Silicon Valley, California. Nir co-founded two start-ups. The first, Sunshine Business Development, was acquired in 2007. The second, AdNectar, received venture funding from Kleiner Perkins Caufield & Byers, and was acquired in 2011.
Nir holds an MBA from the Stanford Graduate School of Business, and a BA from Emory University.