Nine Lives (Deuce album)

Background

After he won a lawsuit and was free of his contract from A&M/Octone Records, Deuce began producing a full-length debut album Nine Lives, which was completed in late 2011 and would be released on April 24, 2012. The album will be released under 10th Street Entertainment and Five Seven Music and will contain collaborations with Travie McCoy, Ronnie Radke, and Skee-Lo, amongst others. The album's lead single, "Let's Get It Crackin'", was released November 28, 2011 with an accompanying music video and features Jeffree Star. The album's second single, "America", was initially set to be released on January 17, 2012, but was released a week early on January 10 due to a leak of the full music video in December 2011. Deuce commented on the album, saying, "This album has that signature Deuce sound and is similar in flavor to what I [helped make] on Swan Songs, but completely unrestricted and rated NC-17. I took some of the shit I couldn’t get away with on Swan Songs and brought it to another level for Nine Lives. If you liked what I did before, you will love this..."

The album artwork for Nine Lives was released in February 2012 by Loudwire, the same day Deuce announced that he will be joining artists such as Blood on the Dance Floor, BrokeNCYDE, The Bunny The Bear, William Control, New Years Day, Polkadot Cadaver, and Haley Rose on the "Fight To Unite Tour". "Help Me", which was delayed over a month, was released on April 3, 2012 with a music video released by Hot Topic on April 17. The full album was streamed on Spotify a week before release on April 17, 2012. Leading up to the release of Nine Lives, Deuce has released nine short videos previewing and explaining each song on the album.

Music and lyrical themes

Nine Lives opens with the lead single "Let's Get It Crackin'", a party song featuring pop singer/model Jeffree Star which Deuce has described as "nasty". The second track is the album's third single, "Help Me", which addresses Deuce's troubles with his old label holding him under contract as well as Hollywood Undead. The third song on the album is "America", which is a politically themed song with more of a rock influence than some of Deuce's other songs. "America" is currently the most successful single, selling 36,000 copies since its release and has been played on several radio stations. Track number four of the record, "I Came to Party", is a party themed song featuring Truth and successful east-coast rapper Travie McCoy of Gym Class Heroes. The song fuses dubstep, rock, rap and pop elements to create an upbeat and diverse dance-track. The next song is a remastered version of a track previously released with The Two Thousand Eight EP in 2008, titled "The One", although it models the redone 2010 version. When speaking of the song, Deuce states that "through my music, I could so much." The sixth song of the record is also a remastered version of a previous release named "Freaky Now". This song is similar in content to "Let's Get It Crackin'" and could also be described as "nasty" and it is highly explicit. The song also features Jeffree Star, as well as fellow rapper Truth. The seventh track called "Nobody Likes Me" is a biographic-themed song featuring Falling in Reverse lead singer Ronnie Radke and Truth. The song tells of how each vocalist felt they were betrayed by their previous bands, and expresses the various emotions that come with being in that situation. Radke delivers his verse through the form of a rap. The song also features a small part from Truth. The eighth song of the record is an emotional track titled "Walk Alone" is apparently aimed at Johnny 3 Tears, ex-bandmate from Hollywood Undead. The next and ninth track on the album is "Till I Drop", an upbeat, anthem-style song featuring rappers Veze Skante, Truth and Gadjet (frontman of rap group Kinda Major). The song contains fast-paced verses from all parties, with Deuce singing catchy choruses and using his signature melodic-rap style to end the song. Deuce mentions moving on from his previous band to his newest project with "there's no more Undead, it's Nine Lives..." halfway into the final verse. Deuce describes "Till I Drop" as a "powerful song." "Gravestone", the album's tenth song that was also a remastered version of a previously released song. Deuce describes the song as being about "changes" and how certain experiences can change your life and outlook on life. "It's kinda' saying good bye to the old you [...] it's a gravestone to the old you, you don't wanna be that person any more." The final song on the album is titled "Now You See My Life", and, once again, is a remastered version of a previously released song with the same title that originally appeared on his first extended play. However, this song was remixed to fit a verse for rapper Skee-Lo. Deuce gives the song the description of his life not being as "pretty" as it seems.

Commercial performance

When the album was released, it managed to reach #2 on the iTunes rock chart and #15 on the main albums chart. Nine Lives sold 11,425 copies in its debut week, charting at #37 on the Billboard 200. It also charted in several other categories, such as reaching #2 on the Hard Rock Albums chart. The album's most successful single is "America", which has sold around 36,000 copies since its release on January 10.

By the second week, the album suffered a disappointing 80% drop in sales, falling to #99 on the Billboard 200, and in its third week it suffered another large drop in sales, falling to #197 on the Billboard 200. Also by the 3rd week, the album fell to #14 on the Hard Rock Albums chart and #27 on the Independent Albums chart. It had completely fallen off the Top Rock Albums chart and Top Alternative Albums chart in the 3rd week.

The album ended up only spending 3 weeks on the Billboard 200.

Critical response

Nine Lives received generally mixed reviews from most music critics. David Jeffries from Allmusic said "...if being cocksure and crafty are essential elements of success with scene teens, then Deuce just won your kid's heart."

Notes

Personnel

Credits for Nine Lives adapted from Allmusic.