Name Nicholas Graham | ||
Born 1958 Canada Other names Doug Scot or Dr. Seymour Clearly Known for Founder of Joe Boxer brand | ||
Nicholas graham on branding
Nicholas Graham (born 1958) is a Canadian businessman and entrepreneur, originally from Calgary, Alberta. He was sometimes known as Doug Scot.
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Graham immigrated to the United States in 1980. He moved to San Francisco at the age of 27, and, with $1000, started a small business making men's novelty ties. The business began producing a line of boxer shorts in a range of unexpected designs, most notably the Imperial Hoser, the infamous red tartan boxer that came with a detachable raccoon tail.
A shrewd marketer, Graham designed underwear silk-screened with US$ 100 bills. The United States Secret Service confiscated 1,000 pairs because the imprints were reportedly in violation of anti-forgery laws. Graham's official title was Chief Underpants Officer (CUO). The company grew to a US$100,000,000 business, but by 2001, faced with massive debt, it was sold to Windsong Allegiance, which signed an exclusive deal with Kmart to sell Joe Boxer products ranging from underwear and sheets to shower curtains and watches.
Graham purchased the title Lord of Balls in 1998 from the Manorial Society of Great Britain for $4,000.
Pick 54 nicholas graham highlights
Nick Graham Organization
Graham is launching a new contemporary men’s collection under his own name on a website. Chuck Hellman is the president. As of December 2013, the brand will use Robinson Manufacturing Co. in Dayton, Tennessee and Pico Manufacturing Sales Corp. in New York to handle sourcing, manufacturing and distribution. The brand will use the moto, "Because he can."