Industry eCommerce Headquarters Sylvan Lake Type of business Private | Website www.nicheretail.com Founded 2001 | |
 | ||
Key people Brad Sorock, Visionary; R. Tyler Smith, Innovator; Jeff Grice, President/Integrator; Mike Galloway; Finance and Business Intelligence; Todd Wilson, Director of Logistics Products Baby Transport, Watches & More Services Marketing, Business-to-consumer, Business-to-business, Direct-to-Consumer | ||
How to start a niche retail cannabis and medical marijuana recruiting staffing agency business
Niche Retail is an eCommerce company based in Sylvan Lake, Michigan. Since its inception in 2001, Niche Retail has been specializing in Direct-to-consumer and Business-to-business online sales channels. Niche Retail's tagline is "Everything but the brand".
Contents
Spotlight niche retailing launch
History
Niche Retail was founded in 2001 by Brad Sorock and Tyler Smith as a direct-to-consumer e-tailer of niche products. It was easier to compete with Amazon.com than to become them, which spawned the idea to build niche websites. In 2001 Sorock and Smith bought the unused domain name of NicheRetail.com from Network Solutions, and launched SuuntoWatches.com shortly thereafter. After its first year, Niche Retail moved from Crested Butte, Colorado to Birmingham, Michigan and added three additional online stores. After launching five more online stores in 2003, Niche Retail moved to its current location in Sylvan Lake, Michigan in 2004. Niche Retail, a consistent top 500 e-tailer according to Internet Retailer magazine, operates more than 20 online stores, selling niche products such as strollers, watches, recliners, weather meters and other niche category websites.
The company filed bankruptcy in the summer of 2011 and is no longer in business. Ironically, their remaining online retail websites, such as joggingstroller.com, are now actually Amazon affiliate sites, apparently showing that it is indeed easier to become Amazon than to compete with them.
Awards
2010
2009
2008
2007
2006