Released 2 September 2011 Recorded 2011 | Format Digital download Length 4:19 | |
Genre Reggae fusiondrum and bass | ||
"Neva Soft" is a song by British performer Ms. Dynamite. The single, produced by Labrinth serves as the lead single from her third studio album. It was released in the United Kingdom as a digital download on 2 September 2011 and debuted and peaked at number 33 on the UK Chart - marking the eighth top 40 hit for the artist.
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Critical reception
Robert Copsey of Digital Spy gave the song a positive review stating:
"Original bad girl pon the radar," she spits over juttering percussion and minimal D&B beats courtesy of oh-so-trendy hitmaker Labrinth, whose production is brimming with earworm hooks - including an anthemic, hands-in-the-air "Woaah-Oh" chant. The result? When she informs us, "Know me she were neva soft ya know," reflecting on her ten years in the biz, it's hard not to think, 'You could have fooled us love, but we're glad to have you back!'
Music video
A music video to accompany the release of "Neva Soft" was first released onto YouTube on 12 August 2011 at a total length of three minutes and fifty-five seconds.