Format Digital download Length 4:23 | Genre Hip hop, Pop Rap Label A1, Freebandz, Epic | |
Released December 4, 2012 (2012-12-04) Recorded 2011–2012
11th Street Studio
(Atlanta, Georgia)
Chalice Recording Studios
(Los Angeles, California) | ||
"Neva End" is a song by American hip-hop recording artist Future from his debut studio album Pluto. The song was produced by Mike Will Made It, and on December 4, 2012, it was released as the fifth official single from Pluto. The single version features an additional verse by American singer-songwriter Kelly Rowland, and was included in the 2012 re-release of Pluto, titled Pluto 3D.
Contents
Background and release
"Neva End" was originally written by Nayvadius Wilburn, Michael Williams and Pierre Ramon Slaughter. It was produced by Mike Will Made It and was featured on his debut studio album Pluto. The song was officially remixed featuring a guest appearance from American singer Kelly Rowland and was released as the lead single for his re-release, Pluto 3D. Future premiered the song on October 16, 2012, and it was sent to rhythmic radio on December 4, 2012.
Music video
The music video was filmed in November 2012. On November 21, 2012, the music video for "Neva End" premiered on 106 & Park. The music video was directed by Erik White, and it was shot in Los Angeles. The house the visual was shot in used to belong to American singer Madonna.
Live performances
On November 27, 2012, Future performed the song along with Kelly Rowland on Jimmy Kimmel Live!.