Type of site cognitive training Alexa rank 28,089 | Website www.neuronation.com Commercial yes | |
Available in German, English, Spanish, Portuguese, Italian, Turkish, Russian, French Created by Rojahn Ahmadi and Jakob Futorjanski | ||
NeuroNation is a cognitive training website and app. Created by programmers Rojahn Ahmadi and Jakob Futorjanski, NeuroNation launched in 2011. Its use is reimbursed by several German health insurers, including Deutsche BKK.
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History
Synaptikon GmbH, the company that developed NeuroNation, was founded by programmers Rojahn Ahmadi and Jakob Futorjanski in Berlin, Germany, in 2008. The two were programmers and students of artificial intelligence, which led to an interest in human cognitive development. Their venture was funded by a bank loan, a grant from Beuth University of Applied Sciences Berlin, and by 50000EUR raised on the crowdfunding site Seedmatch. The online platform was launched in 2011, and initially served Germany, Austria, and Switzerland.
Over the next three years, the program acquired more than 100,000 subscribers. In 2014, Der Spiegel and XLHealth AG bought a 25% stake in NeuroNation, financing an expansion into French, Spanish, Russian, and Portuguese markets. That year, it experienced 1200% growth, which Futorjanski attributed primarily to word-of-mouth. In 2015, it was made available on Amazon Underground.
As of 2016, NeuroNation has more than 10 million registered users.
Description
NeuroNation's cognitive training content was developed in concert with psychologists of the Free University of Berlin and Technische Universität Dortmund. The program began with a single-payment model, later shifting to a subscription business model. The app offers some content free, while other activities are available through in-app purchases. The app invites users to register to create customised training regimens. Its algorithm is designed to adapt to each user and continue to challenge them as they progress, selecting from approximately sixty activities.
The app is available on Android and iOS. As of 2015, it is offered in eight languages.
Recognition
In 2013, the Federal Ministry of Health awarded NeuroNation its Leonardo Award for Digital Prevention. Deutsche BKK, a German health insurance company, approved NeuroNation as a treatment for stroke victims in 2014, citing studies of its benefits for patients with cognitive defects; the insurer Deutsche Krankenversicherung also reimburses its use. The app received a five-star rating from PC World in 2014. The German magazine Capital named NeuroNation one of the "seven best apps for learning," and the Dutch magazine Computer Totaal selected NeuroNation as one of the "best Android apps to train your brain." Apple named NeuroNation one of its "Best iPhone and iPad Apps in 2014," and Google named NeuroNation one of the "Best Apps of 2015."