Industry Education Area served Worldwide Founded 1989 Type of business Private | Founder Jim & Nancy Dornan Website n21corp.com Headquarters Atlanta | |
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What is network twentyone
Network Twentyone, is a training and support method for distributors working with the Amway business. It was founded in 1990 by Jim and Nancy Dornan, distributors with Amway, originally to support their Amway network in the United States and Australia. Through Network Twentyone those towards the top of the network have the opportunity to create and promote motivational courses and literature directed at the lower tiers and aimed at encouraging them to recruit more members and thus to extend further the base of the network. This material is known as Business Support Material (or "BSM"). The promotion of BSM to the captive market represented by the lower levels of the network providing the IBOs ("Independent Business Owners") at the top with an additional and independent source of income to that derived from bonus payments arising from the sales generated by the lower levels of the organisation. The income of those who are at the top of the network is derived substantially from the sales efforts of several or perhaps many levels of IBOs below them Network TwentyOne operates in more than 35 countries and is considered one of the largest Amway related organisations in the world.
Contents
- What is network twentyone
- Digestive enzymes nutrition and your health
- History
- Business Operations
- Network of Caring
- Controversy
- References
In 2007, the UK Government Department of Trade and industry petitioned to ban Network 21 and Amway with the complaint of "distributors more focused on selling their motivational books, tapes and seminars to salespeople than peddling Amway merchandise". The petitions were later dismissed after major reforms to fix company faults were made. In 1997 the organisation was the focus of a controversial Polish documentary, Witajcie w życiu! (Welcome to life!).
Digestive enzymes nutrition and your health
History
Jim & Nancy Dornan began an Amway business in 1971. After their son Eric was born with severe birth defects they rapidly built one of the largest Amway businesses in North America. In the late 1980s and early 90s Amway began to expand and the Dornan's decided there was an opportunity to develop a support system to work with Amway internationally.,. In 1990 they founded Network 21 with a goal to build a business system "that ignores borders and languages". Initially based in the US and Australia, Network 21 expanded rapidly in Eastern Europe, China, Indonesia, Turkey, Philippines and later India.
Business Operations
Network 21 publishes and distributes books and audio/visual training based programs and coordinates seminars for clients in 35 countries. Members refer to themselves as "network builders" and are taught personal development and methods to expand their business network, including goal setting, prospecting, and "how to invite". Network 21 reportedly has a greater "product focus" than some other Amway training organisations. Apart from Jim & Nancy Dornan, leadership includes Robert Angkasa, Paul & Linda Agus, and S.R. Kristiawan (Indonesia), Hans & Eva Nusshold (Europe), and Mitch & Deidre Sala (Australia).
Network of Caring
Network of Caring was founded in 1994 as the philanthropic arm of Network TwentyOne, originally to help AIDS orphans in Uganda. Through enlisting the help of other Amway IBOs associated with the organisation, more than a million dollars a year is sent to that country. In partnership with World Vision, Network of Caring and affiliated IBOs have donated millions to the feeding, housing, and education of children throughout the world. World Vision has recognized Network of Caring and Network TwentyOne's members as their largest corporate network of child sponsors. Together with Free Wheelchair Mission, Network of Caring has provided wheelchairs to the disabled in South Africa and Ukraine
Controversy
In May 2007, the UK Government's Department of Trade and Industry (DTI) petitioned to ban Network Twentyone and Amway after a year-long investigation alleging practices revolving around distributors being more focused on selling their motivational books, tapes and seminars to salespeople than peddling Amway merchandise. The complaint also focused on recruitment tactics that inflate income estimates for new salespeople. The petitions were dismissed after certain "defects of the old business model" were changed such as Amway allowing "misrepresentations" of its business by independent sellers in years past and failing to act decisively against the misrepresentations.
In 1997, Network 21's "training material" was depicted in the Polish film Welcome to Life. The director and producer were later acquitted on the charge of disseminating false information.". The film, banned for 12 years, was one of the highly anticipated movies of 2009's Warsaw Film Festival and was described in the press by one of the promoters as a "scary movie about brainwashing" that depicts hard-sell "pep rallies" and distributors stating meetings were operated similar to the Communist Party and methods of recruitment that confusingly resembled those of a sect. A best-seller on the local video black market., the film was later banned and its producers fined for using Network 21's copyrighted material. As of 2009 the film was still banned due to an ongoing case brought by "private individuals" ridiculed in the film.