The film begins in a modern heaven, where Lord Paramasivan (Subbu Panchu) gives orders to Narada (Manobala) to pick 4 people for his Thiruvilaiyadal. The candidates picked are Ramarajan (Jai), a Siddha Doctor, Ganesh (VTV Ganesh), a helpless man who is the husband of a local female don, Gopi (Sathyan Sivakumar), a future politician and son of a selfish politician and Krishna (Rajkumar), a budding actor. Paramasivan and Narada see all the four's routine and premises on an imac. Ramarajan falls in love with Jayshree (Niveda Thomas), who is a singer, and wins her heart and engaged for marriage after 26 days, the four plans to fix a bachelor party at Bangkok, when they reach Bangkok, they enjoy and flirts with girls at the party. They are drunk too much, when they woke up, they find themselves abandoned in a tropical island in Bangkok. They try many ways to escape but are unsuccessful. 6 months have elapsed, Paramasivan gives a final chance for them, their last chance is a motorboat of pirates arrive to explore the island, the four begs them to take them to (Chennai), but they refuses to help them and flees, but the four fights them back and escapes the island in the boat abandoning the pirates in the island, after reaching Chennai, they have a happy ending except Gopi, Ramarajan soon knows that today is Jayshree's marriage, he runs out and goes to the marriage, finally Ramarajan marries Jayshree implying the groom as an American software engineer and tells him to marry another girl by wishing him all the best. in post-credits scene, the film mentions behind the scenes.Jai as Ramarajan, a siddha doctor
Niveda Thomas as Jayashree, a singer
VTV Ganesh as Ganesh, a husband of a local female don
Sathyan as Gopi, a future politician
Rajkumar as Krishna, an actor
Manobala as Narada
Subbu Panchu as Paramasivan
Devadarshini as Parvati Devi
Ramya as Saraswati Devi
Vishal Venkat as Murugan
Chitra Lakshmanan as Kovai Kamaraj
R. S. Sivaji as Jayashree's Father
Swaminathan as MLA Ekambaram
Badava Gopi as Rajendran
Rekha Suresh as Mrs. Ekambaram
T. R. Latha as Jayshree's Grandmother
Raj Kamal as Jayashree's Brother
Emey as Sorna Akka
Venkat Prabhu as Himself
Sam Anderson as Kumar (cameo appearance)
The film went on floors on 26 February 2013. Chandru shot the first scene in Villivakkam, Chennai. Though the film is set in Chennai, the director said that a minor portion will be shot abroad. In June 2013 VTV Ganesh left to Malaysia for the shoot of Saraswathi Sabatham with Jai. In July, about 80% of the film shooting had been wrapped.
The film was initially named Saraswathi Sabatham, reusing the title of the 1966 mythological film starring Sivaji Ganesan, and fans stated they would not allow the usage of titles of their idol for comedy films and that they would protest in front of Jai and Sathyan's houses, if the makers proceeded with the same title. A notice, demanding that the film should be renamed, was sent to film producer Kalpathi Agoram and his brothers Ganesh and Suresh, on behalf of the Nellai City Sivaji social welfare organisation by advocate Kamaraj. On 25 September 2013, it was announced that the film had been retitled as Naveena Saraswathi Sabatham.
The first look poster of the film was revealed on 14 April 2013.
The soundtrack album was composed by Prem Kumar. The lyrics were written by Vairamuthu, Madhan Karky and Gaana Bala. The music was released on 13 October 2013. The track 'Kaathirundhai Anbe' was released earlier as a single.
The satellite rights of the film were sold to STAR Vijay. The film was given a "U" certificate by the Indian Censor Board.
Naveena Saraswathi Sabatham received mixed reviews from critics. Baradwaj Rangan wrote, "Very occasionally, a line or a sight gag makes you smile, like the one with the roadside idli seller with a signboard that announces “pizza” and “burger.” Otherwise, it’s all very exhausting". Indiaglitz said, "Motive is in place perfectly; however it has taken to long to be conveyed. Revolving around four men almost all the time, the film could have avoided a few scenes that occupied time. The 1966 flick has certainly influenced 'Naveena Saraswathi Sabatham' he arriving at its climax twist, but has got nothing in connection with it otherwise." and added, "In all, the film is a brand new concept, with a contemporary message and a revolutionary screenplay, although it ultimately ends in an old fashion. A clean entertainer by nature, 'Naveena Saraswathi Sabatham' is old wine in a not-exactly-new but quite a fancy bottle." Sify called it disappointing and wrote, "The film has no basic logic or reason and seems to have been made with the only intention of trying to tickle the funny bone of the viewers, without any content" and added "There is a scene in the second half of the film where Naradar tells Lord Siva that the story isn't progressing fast, people will be posting on Facebook and Twitter that the first half of the film is super while the second half is Mokkai! It sort of sums up NSS". The Times of India gave 2.5 stars out of 5 and pointed out the same as Sify, "There is a scene in the second half in which Naradar tells Lord Siva that the story isn't progressing and by this time, people will be posting on Facebook and Twitter that the first half of the film is super while the second half is mokkai...Sadly, it is also the most profound statement in the entire film — not only on the audiences of today but also on the films we get these days, including this one, which just turns dreary, minutes after we enter the second half".
IANS gave 2 out of 5 stars and wrote, "The humour is stale and has been used for years now. The film meanders at a snail's pace and becomes extremely tedious in the second half. He (Chandru) throws in what are supposedly a few funny incidents that hardly evoke any laughter, forget entertainment. This is not even a film you can force yourself to watch because you have paid money. It's god's way of punishing us for all the bad we have done in our lives". Talking about the performances, Behindwoods said, "VTV Ganesh is the biggest takeaway from the movie and he moves the second half forward with his antics on the island. The portions where he speaks chaste Tamil in his hoarse voice are a riot. Jai's shrill voice has been his USP all along and he comfortably delivers what was expected." and added "Sathyan and Rajkumar as the other two friends play their roles with ease and fit in with the group. Niveda Thomas appears in exactly two scenes and two songs!"
'NSS' opened average collected ₹ 8.3 crore in first weekend at the box office.The film collected ₹ 1.30 crore in first weekend in Chennai alone, opening at first position at the Chennai box office ahead of the other new releases. The film first week collection was good but after that it was all downhill.