Type Private Key people Marlene Sandberg (CEO) Founded 1994 | Headquarters Stockholm, Sweden Website Naty Homepage | |
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Industry Ecological hygiene products Motto The wellbeing for people and nature with ecological products Profiles | ||
Natural disposables review honest co naty earth s best
Naty develop and manufacture ecological ("eco") hygiene products like disposable Diapers, Bibs, Bags and Wipes.
Contents
- Natural disposables review honest co naty earth s best
- Composition example
- History
- ECO Clothing Line
- References
Company expertise is focused on the development of eco friendly material for usage in hygiene products. Many of today's leading brands use material where less than 20% is compostable, while all Naty products are 100% renewable and more than 60% of the material is compostable. With the use of renewable raw materials of agricultural origin and the biodegradation and compost ability of the products, the impact on nature and the contribution to the green house effect is considerably less compared to when using conventional material. This is also a major part of Naty's mission.
Composition, example
For Diapers, 60% of the content is biodegradable and of biological origin. The back sheet of the Naty diaper is a lamination of renewable/biodegradable corn Bio film and of natural tree-pulp TCF-pulp (totally chlorine free) tissue. The tissue in the lamination is made of natural tree-pulp TCF-pulp (totally chlorine free) with FSC certification. The printing colour on the diapers is, certified by OK Compost. Certificate attesting to the fact that the printing ink is free of heavy metals injurious to health. Naty has developed the compostable /biodegradable corn Bio film as well, which is used in the lamination. The film is based on cornstarch and biodegradable polyester and is 100% GM free.
History
Nearly 20 years ago, Marlene Sandberg found herself thinking about diapers, and doing so on a regular basis. She was the mother of two boys and had a burgeoning sense of environmental awareness. It was during this period that Marlene came across a Swedish newspaper article reporting on the damaging effect that disposable diapers had on the environment. On average, every Swedish baby was responsible for a half-ton of dirty diapers every year. So the diapers kept piling up, due in part to the material in traditional disposable diapers being predominately oil-derived plastic.
After five years of hard work and research and development, Marlene formed Naty and launched a biodegradable and environmentally friendly disposable diaper onto the market. This was followed by the launch of a line of baby care products ranging from skincare and wipes, pull-on-pants to baby care diapers.
ECO Clothing Line
In 2012 Naty introduced a new product line. ECO Baby Clothes. They are available via the Naty Webshop.
The fabric used is thicker than most other on the market. The fabric weights 260 gram per square meter compared to the commonly used 160 grams. Naty's choice of fabric gives a beautiful and more durable garment. For easier care and to avoid shrinking all garments are pre-washed. The clothes also only have 100% organic eco cotton and have won several awards.