Type Private Area served UK, Europe | Industry Pet food Founded Lincolnshire | |
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Headquarters Lincolnshire, United Kingdom Products Dog food and dog treats Owner Natural Dog Food Company Ltd Motto The Natural Dog Food Company, where good health comes naturally | ||
The Natural Dog Food Company is the producer of the All in One range of holistic complete dog foods available primarily within the UK.
Contents
The Natural Dog Food Company, sometimes referred to as "Natural Dog Food" or simply "Natural Dog", is a family-owned company based in the village of Heckington in the English county of Lincolnshire. The company was established in 2007 with the aim producing a complete alternative to natural, home prepared diets including the BARF diet.
Products
Since the original All in One complete dry food was created in 2007, The Natural Dog Food Company has continued to develop its range of dry foods to include three varieties for adult dogs, two puppy foods and a senior/light diet. In 2010 several new complete food varieties were trialed including a large bite variety and an active formula. The company also produces its own range of 'Hearties' dog treats.
Ingredients
The Natural Dog Food Company puts its emphasis on 100% natural ingredients. The company's primary USP is the inclusion of only natural vitamins through the use of a herbal premix. Natural vitamins are widely believed to be nutritionally superior to their synthetic counterparts which are extensively used in conventional pet foods.
Other ingredients include British chicken, lamb, turkey and salmon, whole brown rice, whole barley, whole oats, various vegetables, whole linseed, sugar beet, brewer's yeast and seaweed. The company does not use animal by-products or ingredients like corn, wheat, soy or dairy products which have been linked to food allergies and intolerances in dogs.
Name Changes
In 2011, the brand name "All in One" was scheduled to be dropped in favour of the "Natural Dog Food Company" brand. At the same time "Hearties" treats will be renamed "Natural Dog Food Company Treats".