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The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a plans book and then pitch their work to advertising veterans from the American Advertising Federation at the district, semi-final and national levels.
Contents
- How It Works
- Structure
- Judging
- 2016 District Winners Snapple Campaign
- 2015 District Winners Pizza Hut Campaign
- 2014 District Winners Mary Kay Campaign
- 2013 District Winners Glidden Campaign
- 2012 District Winners Nissan USA Campaign
- 2011 District Winners JCPenney Campaign
- 2010 District Winners State Farm Campaign
- 2009 District Winners Century Council Campaign
- 2008 District Winners AOL Campaign
- 2007 District Winners Coca Cola Campaign
- 2006 District Winners Postal Vault Campaign
- References
How It Works
Each year, a corporate sponsor (client) provides an assignment or case study outlining the history of its product and current challenge. The case study reflects a real world marketing challenge. Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. Each student team then "pitches" its campaign to a panel of judges.
Structure
Each of the AAF's college chapters can form a team for the National Student Advertising Competition on its campus. The AAF is divided into 15 geographical regions, and based on their school location, student teams first compete at the district level, either in-person or virtually. The winning team(s) from each district then advances to the semi-finals, where NSAC teams compete for one of eight spots at the finals. The final round of competition is held during ADMERICA, the AAF's annual national conference.
Judging
Judging is conducted by professionals in the advertising, marketing and communications industry. Judges at the national level are selected from the client and their advertising agencies.
2016 District Winners: Snapple Campaign
June 4–7, Anaheim, California, United States of America
2015 District Winners: Pizza Hut Campaign
June 10–13, Las Vegas, Nevada, United States of America
2014 District Winners: Mary Kay Campaign
May 28–31, Boca Raton, Florida, United States of America
2013 District Winners: Glidden Campaign
June 5–8, Phoenix, Arizona, United States of America
2012 District Winners: Nissan USA Campaign
June 2–5, Austin, Texas, United States of America
2011 District Winners: JCPenney Campaign
June 1–4, San Diego, California, United States of America
2010 District Winners: State Farm Campaign
June 10–11, Orlando, Florida, United States of America
2009 District Winners: Century Council Campaign
June 4–5, Baton Rouge, Louisiana, United States of America
2008 District Winners: AOL Campaign
June 8–9, Atlanta, Georgia, United States of America
2007 District Winners: Coca-Cola Campaign
June 7–8, Louisville, Kentucky, United States of America
2006 District Winners: Postal Vault Campaign
June 10–12, San Francisco, CA