Founded 1922 | Headquarters Dallas, Texas | |
Industry Consumer Packaged Goods Genre Consumer Packaged Goods Website | ||
Naterra International, Inc., is a privately held based consumer products sales and marketing company based in Flower Mound, Texas. Naterra manages several brands, including Baby Magic, Tree Hut, and All That Glitters.
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History
Naterra was founded in Dallas, Texas, in 1922 as the Superior Products Company. The company specialized in manufacturing several private label and own brand products including Sue Pree and Lisa Monay which were introduced in 1945 and were in distribution with retailers such as Wal-Mart in 1964. In 1965 the company trademarked its Lisa Mornay brand, renewing the trademark again in 2010 as Naterra International, Inc.
Superior Products Company was acquired in 1994 by the Song Family and became Naterra International Inc. Mr. Jin K. Song is CEO, while Peter Song is Executive VP. In addition to the original 100,000-square-foot (9,300 m2) manufacturing facility in central Dallas, Naterra is headquartered in Flower Mound alongside a 68,000-square-foot (6,300 m2) distribution facility. In 2008, Naterra acquired the Baby Magic Brand from Ascendia Brands. In February 2015, it was announced that Naterra International, Inc. and the Unilever salon brand TIGI had entered into a global licensing agreement. Together the two companies will "produce, market and distribute TIGI Cosmetics." At the time the Naterra CEO remained Jin Song.
Brands
Current brands include:
Past brands (new ownership):