Type Subsidiary Key people SM Nasarudin, (CEO)< Website www.peugeot.com.my Founder SM Nasimuddin SM Amin Number of employees 200 | Industry Automotive Products Automobiles Headquarters Shah Alam Founded 1997 Parent organization Naza | |
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Nasim Sdn Bhd (NSB), a member of Naza Group of Companies, involved in automobiles industry was founded in 1997. On 2 Jan 2008, Nasim become the sole importer and distributor for the Peugeot brand in Malaysia.
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Operations
After a year as importer and distributor for Peugeot in Malaysia, Peugeot became the third highest selling European vehicle manufacturer in Malaysia. In 2009, the company sales represented 86% of Peugeot's sales in Asean region. Until to-date, Nasim has sold about 25,000 Peugeot vehicles to Malaysian consumers.
In 2010, the PSA Peugeot Citroën selected Malaysia as its production hub for right-hand drive markets in the ASEAN region. Under this new partnership, Naza Automotive Manufacturing (NAM) launched the Malaysian made Peugeot 207 sedan in November 2010 which has since been exported to Thailand, Indonesia, Brunei, Sri Lanka and selected right-hand drive markets in Africa. The vehicles are marketed through the company branches and dealers. In 2011, the firm expanded its model line-up to include the Peugeot 308 CC, Peugeot RCZ and Peugeot 508.
Nasim network in Malaysia
Nasim on-going network expansion has 34 outlets located in Malaysia. Nasim also provide 24-hours Peugeot Assistance service to their customers Nasim also has world’s first Peugeot Lounge at the Subang Skypark Terminal. n 15 Feb 2008, the company launched RM 2million Peugeot 3s center in Glenmarie, Shah Alam.