Country of origin France Official website www.en.naive.fr Parent organization Believe SAS | Location Paris Founded 1997 | |
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Genre Pop, jazz, classical, chanson Founders Patrick Zelnik, Gilles Paires, Eric Tong Cuong Artists Benjamin Biolay, Jordi Savall, M83, Carla Bruni, Aṣa Albums Hurry Up - We're Dreaming, Junk, Comme si de rien n'était, Bed of Stone, Quelqu'un m'a dit Profiles | ||
Naïve Records is a French independent record label based in Paris, specializing in electronic music, pop music, jazz and classical music.
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Founding and expansion
It was founded in 1997 by Patrick Zelnik, former CEO of Virgin France, Gilles Paires and Eric Tong Cuong.
Following finance house Edouard Stern taking a 10% stake in Naive, Naïve acquired various other record labels, including among classical labels Auvidis (which included early music label Michel Bernstein's Astrée and modernist label Montaigne), Yolanta Skura's Opus 111 (founded 1990, named after the Beethoven sonata Op.111) and Nicolas Bartholomée's Ambroisie.
Acquisition by Believe
The label got into difficulties after 2010 and, after having operations suspended, was acquired by Denis Ladegaillerie's digital download platform Believe Digital in August 2016.