Product type condom Country United States Related brands | Owner New York City Introduced 2007-02-14 Markets New York City | |
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The NYC Condom, funded by New York City's Department of Health, is a program run by the New York City Department of Health and Mental Hygiene to distribute free condoms.
Contents
The NYC Condom is the first municipally branded condom in the United States.
Launch
The NYC Condom was launched on Valentine's Day, 2007 with a highly successful city-wide media campaign including bilingual subway ads, radio spots, club launch parties, and street teams distributing the NYC Condom at high pedestrian traffic spots throughout the city.
Distribution
Six months after the unveiling of the NYC Condom, the city's average monthly condom distribution increased from 1.5 million to more than 3 million condoms per month.
In addition to male condoms, the NYC Condom program distributes female condoms and water-based personal lubricant.
On Valentine's Day 2011, the New York City Department of Health unveiled a smartphone application which directs the user to the nearest source of free NYC Condoms.
A 2012 report found NYC Condoms being smuggled out of the city and illicitly sold for profit in places such as the Dominican Republic.
Design
In 2008, industrial designer Yves Behar redesigned the NYC Condom logo and packaging, as well as NYC Condom vending machines to be placed around the city.
In 2010, the New York City Department of Health and Mental Hygiene ran a contest to design a limited edition condom wrapper. The winning entry, by designer Luis Acosta, is based on a computer's power button and began distribution in Autumn 2010.
Production
NYC Condoms are rebranded LifeStyles Condoms.