Samiksha Jaiswal (Editor)

NVPI

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The NVPI (Nederlandse Vereniging van Producenten en Importeurs van beeld - en geluidsdragers) (English: The Dutch Association of Producers and Importers of image - and sound carriers) is the Dutch tradeassociation of the entertainment industry. The NVPI represents most of the Dutch record companies, video distributors and game-software distributors.

Contents

History

The NVPI is found in 1973 as a representative of the record companies in the Netherlands. In 1983 video film distributors were included in the association and in 1996 the producers of entertainment software. Every division has got its own board. The three divisions form a federation. The NVPI represents both major and small independent producers. The (board) structure guarantees influence by every included company.

The NVPI represents (looked at the total volume of trade) approximately 85% of the record companies, 80% of the video film companies and 50% of the entertainment software. NVPI is included with the international organization IFPI (International Federation of the Phonographic Industry), IVF (International Video Federation) and the ISFE (Interactive Software Federation Europe).

Core branches

The core branches of NVPI are:

  • Lobbying
  • Announcements to the press and others
  • Market investigation
  • Representation in consultative bodies
  • Distribution of Home copying compensation to audio producers
  • Cultural/social activities
  • Information to its members
  • Certifications

    NVPI gives certifications to albums, singles, games and DVD of both music recordings and movies. These are the sales figures you need to cross, as an artist, games producer or movie director, to get a certification:

    Music

  • Gold:
  • Singles – 15,000 sold
  • Album (popular music) – 20,000 sold
  • Album (classical/jazz/world music) – 10,000 sold
  • Platinum:
  • Singles – 30,000 sold
  • Album (popular music) – 40,000 sold
  • Album (classical/jazz/world music) – 20,000 sold
  • Video

  • Video sales
  • Gold: 50,000 sold
  • Platinum: 100,000 sold
  • Rented video
  • Gold: realized total volume of euro 136.134,-
  • Platinum: realized total volume of euro 226.890,-
  • Music DVD
  • Gold: 40,000 sold
  • Platinum: 80,000 sold
  • Games

  • Games
  • Gold: 40,000 sold
  • Platinum: 80,000 sold
  • Non-games
  • Gold: 7,500 units
  • Platinum: 15,000 units
  • Certification award levels (Timeline)

    In the Netherlands, certifications for music recordings began in 1978. Separate scales are used for music in the classical, jazz and world music genre.

    Popular albums

    Classical albums

    Singles

    DVDs

    Charts

    NVPI works with two different chart organizations in the Netherlands. Those are the Dutch Top 40 (a weekly singles chart including downloads, single sales and radio airplay) and Megacharts (weekly charts of the Album top 100, Megachart Top 50 (singles), DVD music chart and several others).

    References

    NVPI Wikipedia


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