A new religious movement apologist (NRM apologist or cult apologist) is a person who offers arguments in defense of controversial new religious movements (pejoratively called cults). Sociologists Ben Zablocki and Thomas Robbins say the term is used by critics of new religious movements to devalue scholars whose writings they consider too sympathetic or tolerant of such groups.
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Responses
Scholars accused of being cult apologists reply to the criticism in various ways, including expressing their concern for religious freedom and tolerance. Douglas E. Cowan wrote that he had been referred to as a cult apologist, along with Eileen Barker, Massimo Introvigne, Jeff Hadden, Irving Hexham, Anson Shupe, David G. Bromley, and J. Gordon Melton. Cowan stated that he felt this characterization was "inaccurate and insulting", and that these individuals actually stand for the values of religious tolerance.
Cowan and Bromley have stated that the use of the cult apologist label was part of a response by the anti-cult movement, notably the American Family Foundation (now the International Cultic Studies Association) and the old Cult Awareness Network, to the lack of academic support for the brainwashing hypothesis, and employed as a strategy to undermine social scientists' credibility. Cowan also refers to the term as a "pejorative" with potentially unhelpful consequences. Michael Kropveld agrees with Cowan that the term "cult-apologist" is pejorative but also adds "Anti-Cult Movement", "Pro-Cult Movement", and "anti-cultist" to a list of divisive labels that are not constructive towards productive dialogue between academics, and should be avoided.
Gordon Melton also dismisses these criticisms by stating that the usage of the term "cults" by what he calls "anti-cultists" reflects the negative evaluation that new religious movements have endured. He also objects to being personally labeled an "apologist" by the "anti-cult movement".
Anson Shupe has defined cult apologist as a "derogatory term employed by anticultists to refer to scholars and civil libertarians whose research conclusions and views disagree with the anticult movement's own suspicions or conclusions, to wit, that many religious movements are necessarily subversive to society and dangerous to individuals who join them."
Positive use
The expression "cult apologist" was used by the evangelical Christian countercult movement writer Walter Martin in 1955, in Martin's Christian handbook The Rise of the Cults. Martin used the neologism in a positive and self-referential way to identify ministries that evangelize to cult members. He used the expression again in his next book The Christian and the Cults (Zondervan 1956, p. 6). Positive use of the term "cult apologetics" is found in Answers to the Cultist at Your Door, by Robert and Gretchen Passantino, and in Alan Gomes's contributory chapter in the first posthumous edition of Martin's The Kingdom of the Cults.