Picture format 480i (SDTV) Language English Founded 2007 | Country United States Owned by ABS-CBN | |
Launched February 28, 2007; 10 years ago (2007-02-28) Slogan "Now you know." (2011-2013)
"Feed your music monster." (2007-2011) Broadcast area United States
Middle East TV shows The Nutshack, Call to Cosplay, I'm Asian American and, Inkigayo, Music Bank Profiles | ||
Jessica sanchez interviewed at myx tv s cast me premiere screening and party castme
Myx TV, pronounced as /ˈmɪks/ TV; formerly branded simply as Myx, is an American cable, satellite, and on demand television network based in Redwood City, California. It was launched in 2007 and is available nationwide in over 15 million households on pay TV providers such as Comcast, Time Warner Cable, Cox Cable, Bright House Networks, and DirecTV. The network is also available on digital platforms, offering on demand contents on its own website and on OTT platforms such as Roku, Samsung Smart TV, Sony Bravia, and Blu-ray. Myx TV was originally targeted to the Asian American youth community with music video as its primary content. However, in 2011, it was reformatted to become a general entertainment channel targeted to the Asian diaspora in United States. Myx TV is headed by Miguel Santos who acts as its general manager and Madeline Rosales for advertising and sales.
Contents
Background
ABS-CBN International launched Myx TV on DirecTV on February 28, 2007 from its corporate headquarters in Redwood City, California. Myx TV is the American counterpart of Myx, an influential music channel in the Philippines, and is programmed and operated independently.
In 2011, Myx TV changed its logo, slogan, and programming.
In February 2014, Myx TV moved its operations to Glendale, California.
In May 2013, Myx TV launched a video on demand app on Roku, followed by launches on other over-the-top content platforms including Samsung Smart TV.
Programming
Myx TV's programming includes acquired programs from Asia and the United States such as Japanese sports game show Unbeatable Banzuke, K-pop music variety show Music Bank, reality competition Supermodel Me, musical drama The Kitchen Musical, and classic cartoon series Voltron.
Myx TV began producing original reality shows in 2014 and premiered its first series I'm Asian American and... on April 23, 2014. In June 2014, the network premiered its first original competition reality show Call to Cosplay, which is also the first ever cosplay competition show in the United States. Two more original reality series Bagged and Eat Your Words premiered in August and October, respectively, with both series renewed in 2015.
In January 2015, Myx TV became the first U.S. cable network to air K-Pop live music countdown show Inkigayo. The network also launched an Asian horror movie block called Shiver and Shake in July 2015.
In August 2015, Myx TV launched three new series exclusively for its YouTube channel, The Alternative, Buddha Smash, and Snaxxx.
Events
Myx TV has produced several events, including the award-winning Myx Mash, which was held on May 22, 2010 at the Bill Graham Civic Auditorium in San Francisco featuring performances by Bruno Mars, Brown Eyed Girls, and T-Pain, Myx TV's K-pop TaKeover, the first K-pop dance convention in the United States featuring top K-pop choreographers Movement Lifestyle and America's Best Dance Crew winners Poreotics, Myx Loaded, a live performance show featuring YouTube artists in University of California, Davis, and Myx TV Presents: Introducing Victor King and the YTF Crew, a live performance show in Los Angeles.