Founded 10/19/1978 Genre Bhangra Founder Pranil Gohil | Status Dormant Country of origin UK | |
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Distributor(s) M.S. Distributing Co. (in the US) | ||
Multitone Records, originally Savera Investments, was a British record label founded by Pranil Gohil in 1978 that specialized in bhangra style musicians. The style itself was commercialized and professionalized by Multitone Records, which is considered the pioneer of the label and grew to be the "largest Asian record label in the world" during its lifetime under director Jitesh Gohil. In 1992, the company started a joint partnership with BMG in order to spread its label throughout Europe and internationally. The company began distribution in the United States on June 27, 1994, through M.S. Distributing Co. Paul Bernard was appointed as the US representative in special regards to "marketing and promotion". The US debut featured albums by musicians Pammis and XLNC.
Following the buyout of BMG by Sony Music in 2008, the label became one of the subsidiaries of Sony Music Entertainment UK Holdings Ltd. where it is currently listed as being "dormant".