Industry Digital Marketing Services Digital Advertising Founded 25 March 1998 | Headquarters United Kingdom Number of employees 650 | |
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Key people Wayne Arnold - Co-Founder & Global CEO
Dale Gall – CEO EMEA
Aaron Reitkopf – CEO The Americas
Tymon Broadhead – Global CFO
Maria Johnston (nee McConchie) – Global Legal Counsel Website www.mullenloweprofero.com Profiles | ||
Mullenlowe profero deploying digital marketing with rackspace managed hosting
MullenLowe Profero is a full service, integrated digital marketing agency operating across twelve offices, with over 600 employees globally. Its services typically include digital marketing, creative, media, technology, UX and strategy. It is the global network of MullenLowe Profero and part of the Interpublic Group.
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History
Profero launched on 25 March 1998 by brothers Daryl & Wayne Arnold "having found finance by maxing out their credit cards." During the same year Profero acquired Sky (UK and Ireland) as an early client, by October 1998 Profero delivered a fully integrated campaign and was known to be the first and only organisation to "own" the internet in the UK for an entire day. Since 1998 Profero Group have produced over 4,000 campaigns for clients including M&S, COI and Western Union, the company has expanded into Europe, Asia and Australia. In 2000 Profero become the first digital agency to join the Institute of Practitioners in Advertising. A move that led to further development of the company and press the need for regional offices. From 2000 to 2010 Profero opened offices across the world to develop their global offering (London, Sydney, Shanghai, Hong Kong, Singapore, Tokyo Beijing, New York City, and Seoul). Profero were responsible for the concept behind Factory Shanghai in Shanghai, China.
Profero’s second expansion in America, the merger has been seen as a move to increase the "Profero Group" influence across Latin American markets.
On 21 January 2014, Profero was acquired by Lowe & Partners, and is now operating globally as MullenLowe Profero.