CEO Joseph George (Jul 2015–) Founded 1931 | Number of employees 1,000 | |
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Number of locations Mumbai, Gurgaon/New Delhi, Bengaluru, Kolkata, Chennai, Pune, Hyderabad and Ahmedabad Area served South Asia, Asia, Asia-Pacific, Global Key people Joseph George, Group Chairman & CEO Services Advertising and Marketing Communications, Digital Solutions, Identity and Graphic Design, Public Relations, Rural and Below the line Communications, Healthcare communications Divisions Lowe Lintas, Mullen Lintas, dCell, GolinOpinion, LinTeractive, LinEngage, LinConsult, LinProductions Parent organizations MullenLowe Group, Interpublic Group of Companies Profiles | ||
MullenLowe Lintas Group is an Indian marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the MullenLowe Group. On May 8, 2015 the global Lowe Worldwide network aligned with the US agency Mullen to form the MullenLowe Group, part of the Interpublic Group of Companies (NYSE: IPG). Headquartered out of London, Lowe Worldwide has over 100 offices in 82 countries. MullenLowe Lintas Group offers advertising, digital, public relations, strategic design, rural marketing, and video content. MullenLowe Lintas Group employs over 1000 people across eight divisions and eight cities all over India.
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History
MullenLowe Lintas Group began operating individually in 1969 as Lintas, the Indian division of Lintas (acronym for Lever International Advertising Services), which itself was established in 1899, later a part of Unilever. In 2000, the company changed its name to Lowe Lintas following the global merger of the IPG networks, Ammirati Puris Lintas and the Lowe Group in November 1999. MullenLowe Lintas Group was then helmed by Prem Mehta, with Executive Creative Directors R. Balakrishnan (Balki) and K. M. Sridhar leading the creative function. At the time, with billings of over $11 billion, MullenLowe Group was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while MullenLowe Lintas Group was the second-largest advertising agency in India, with a turnover of Rs. 750 crores. In 2007, Lintas India sold the 51% stake it owned in MullenLowe Lintas Group to its international partner, the Interpublic Group (IPG). Since then, the agency has been a part of MullenLowe Group, which in turn is held by the Interpublic Group. MullenLowe Lintas Group has produced India's first television commercial, and also introduced the discipline of Channel Planning to India. It has introduced Shyam Benegal, Gerson da Cunha, Rama Bijapurkar, Gautam Rajadhyaksha and Alyque Padamsee. Recently, R. Balki, former Group Chairman, quit advertising and retired from the group in the month of August 2016.