Mrs2Be is an Irish media company that publishes content for couples getting married and provides a lead generation service to businesses within the wedding industry. It was formed in Ireland in 2009 by husband and wife, Keith Malone and Claire Malone. The company headquarters are located in Bray, Co. Wicklow.
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History
In July 2012, the company acquired 100% of a similarly-named Welsh-based business also called Mrs2Be to facilitate expansion of the brand into the UK market. In May 2016, a press release announced that Mrs2Be was acquired by its largest competitor Weddingsonline for an undisclosed sum. According to the announcement, the original founders, Keith and Claire Malone, are to remain as advisers as part of the deal.
Industry Contribution
Mrs2Be facilitates annual awards known as ‘The Brides’ Choice Awards’ for the Irish wedding industry to recognise businesses and individuals who provide an excellent quality of service to couples getting married. The awards are held each Summer.
Each year since 2011, Mrs2Be releases a comprehensive study that analyses the shifting trends and attitudes of Irish-based couples planning their wedding in Ireland or abroad. The findings of the company’s annual surveys are regularly featured in the Irish media.