Mr Firecul is a short film about the Devil trying to re-brand himself. He approaches one top public relations experts for a makeover. The only problem is he isn't dead yet.
Mr Firecul is an anagram of Mr Lucifer. The film was written by Jade Carmen and Louis Paltnoi. The film was produced by Louis Paltnoi, and the production company was Jinx Films. Mr Firecul had its London premiere at the Odeon Covent Garden on 5 August 2004. The film was acquired for television distribution in the UK and its first broadcast premiere was in 2005.