Available in English Industry Media | Headquarters Atlanta Slogan(s) "Improve your world" | |
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Type of site News and information related to sustainability and responsible living Created by Joel Babbit & Chuck Leavell | ||
Mother Nature Network (mnn.com) is the most visited for-profit website in the world for news and information related to sustainability. Founded in 2009 by former marketing executive Joel Babbit and Rolling Stones keyboardist Chuck Leavell, it is the flagship property of Narrative Content Group, whose equity partners include CNN and Discovery Communications.
Contents
MNN generates more than 7 million visits per month and Narrative Content Group properties generate more than 10 million visits per month. MNN is ranked #3 among environmental websites.
Content
As opposed to the technical and academic approach of most sites focused on sustainability, MNN is designed for a mainstream audience—with content that is easy-to-understand, non-political, and engaging. It covers a wide range of topics beyond traditional "green" issues – including family, pets, travel, health, home, and food.
Board of directors
Business model
MNN sells no traditional advertising, following instead a content marketing, sponsorship oriented model. Sponsors include:
Nonprofit partners
MNN has worked with a wide range of nonprofit organizations, including: