Monde Nissin

History

Monde Nissin was originally incorporated as Monde Denmark Nissin Biscuit Corporation in 1979. Monde Nissin started manufacturing biscuits in 1980. Among its first products were Nissin Butter Coconut and Nissin Wafer.

Leadership in the noodles segment

In 1989, the company owned by ventured into the instant noodle segment with Lucky Me!. It launched Instant Mami, noodle with soup in pouches, in Beef and Chicken variants. Eventually, these became the fastest selling products.

In 1991, it introduced Lucky Me! Pancit Canton, the first dry stir-fry pouched noodles in the Philippine market.

In 1995, Lucky Me! Supreme in La Paz Batchoy flavor was launched as the first Filipino dish-flavored no-cook cup noodles.

In 2009, Lucky Me! Special was introduced, which consists of noodles with local and international flavors such as Lomi (egg noodles in seafood flavor), Jjamppong (spicy Korean noodles), Curly Spaghetti, Baked Mac, and Mac & Cheez.

In 2014, Kantar Worldpanel, in its Brand Footprint Report, cited Lucky Me! as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households.

Growth of the biscuits segment

In 2001, the company acquired M. Y. San Corporation, manufacturer of SkyFlakes, Fita, and M.Y. San Grahams. Subsequent to the sale of shares, M.Y. San changed its name to Monde M.Y. San Corporation.

Several cookies and snack products were also launched, namely Eggnog Cookies, Bread Stix, and Bingo Cookie Sandwich.

In 2005, Voice Combo Cracker became the first cracker and wafer combo biscuit in the Philippines.

In 2014, Voice Pops was launched as the first cream sandwich with popping candies.

Expansion of product portfolio

After establishing leadership of the noodle and biscuit segments, Monde Nissin pushed for a dynamic phase with its expansion to other product categories.

In 2006, Dutch Mill Yoghurt Drink became available in the Philippines through partnership with Dairy Plus Thailand.

In 2010, Monde Nissin entered the culinary solutions market with the introduction of Lucky Me! NamNam All-3-in-1 Seasoning. Its portfolio of culinary aids expanded further with the launch of Lucky Me! NamNam Tomato seasoning in 2013, the first seasoning in the local market with the taste of real tomatoes.

In 2011, Monde was launched as the first premium-quality packaged baked products line. It initially offered Monde Special Mamon, the first premium-quality baked sponge cake in the Philippines. Following this were the introduction of Monde Special Cream Puff, Belgian Waffle, and Crispy Waffle.

In 2014, Monde Nissin took on the marketing and distribution of Mama Sita’s products, with a range of culinary solutions such as sauces, mixes, condiments, meal kits, and coolers.

Subsidiaries and partnerships

Apart from developing homegrown brands, Monde Nissin led acquisitions and forged business partnerships, leading to the diversification of its product lines and extended reach in the international market.

In 2001, Monde M.Y. San became a subsidiary of Monde Nissin.

In 2004, Monde Nissin began its expansion in the international manufacturing market through the establishment of another subsidiary, Monde Nissin Thailand.

In 2006, Monde Nissin partnered with Dairy Plus Thailand to distribute Dutch Mill Yoghurt Drink to the Philippines. Four years later, the company took over the local marketing of the brand.

In 2014, the company became the exclusive marketing and distribution arm of Marigold Manufacturing Corporation for Mama Sita’s products.

In the same year, Monde Nissin Australia was established as a subsidiary. It primarily comprises businesses of chilled dips and juices from Black Swan, Nudie, and Menora Foods.

In 2015, it bought Quorn for £550m.

Logo

The logo of Monde Nissin features three sails, symbolizing the company's commitment to progress through innovation and fresh perspectives. The design concept centers on the notion of moving forward with new ideas and mindsets. The chosen colors, orange and red, represent the company's enthusiasm and creativity, as well as its dedication to achieving excellence.

Noodles

- Lucky Me!

Monde Nissin Biscuits, Wafers, and Cookies

- Nissin

- Voice

- Bingo

- Sumo

- One One Rice Snackb

Monde M.Y. San Biscuits

- SkyFlakes

- Fita

- M.Y. San Grahams

- Butter Cookies

- Danish-style Butter Cookies

- Happy Time

- Mixed Up

Bakery

- Monde

Beverages

Culinary aids

- Lucky Me! NamNam

- Mama Sita's

Export

Monde Nissin exports its food products in 39 countries, with the Middle East and United States markets comprising the bulk of its export business.

Thailand

Monde Nissin Thailand was established in 2004, which manufactures snacking products with brands like Voiz and Sumo.

Australia

The successive acquisitions of Black Swan, Nudie, and Menora Foods led to the establishment of Monde Nissin Australia in 2014.

Kainang Pamilya Mahalaga (Family Mealtime Matters)

In 2007, Monde Nissin, under Lucky Me!, launched Kainang Pamilya Mahalaga (Family Mealtime Matters) advocacy. It focuses on the promotion of frequent family meals together as a way to strengthen the foundations of the Filipino family. The advocacy was supported by Presidential Proclamation 326 dated January 2012, which declared every 4th Monday of September to be Kainang Pamilya Mahalaga day.