Suvarna Garge (Editor)

Monarch Beverage Company

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Type
  
Private

Key people
  
Jacques Bombal, CEO

Services
  
Sale of Beverages

Founded
  
1965

Industry
  
beverage

Products
  
Founder
  
Frank Armstrong

Monarch Beverage Company httpspbstwimgcomprofileimages4938504918397

Website
  
Monarch Beverage Company website

Headquarters
  

The Monarch Beverage Company Inc is a diversified, international beverage company based in Atlanta, Georgia. The company's CEO is Jacques Bombal. The company was founded in 1965 by Frank Armstrong. Monarch Beverage Company aimed to establish itself by offering lesser-known soft drink brands that had strong regional sales and appeal. Monarch Beverage Company purchased Dad's from IC Industries of Chicago in 1986. Around that time, it was the second largest volume (12 million cases) root beer brand and was distributed by the Coca-Cola bottler network. In 2007, The Dad's Root Beer Company, LLC of Jasper, Indiana, acquired the Dad's Root Beer brand as well as the rights to Bubble Up, Dr. Wells and Sun Crest in the U.S. and some other countries from The Monarch Beverage Co. of Atlanta. Monarch Beverages is now concentrated on international markets where it does 90% of its business with brands like Kickapoo Joy Juice, American Cola and Rush! Energy.

Contents

Brands

  • Acute Fruit
  • American Cola
  • COMOTION
  • Kickapoo Joy Juice
  • Mason's Root Beer
  • NTrinsic
  • Planet Cola
  • Rush Energy Drink
  • Reaktor
  • Sensa
  • Kickapoo Fruit Shine
  • Kickapoo Fuzzy Navel
  • Kickapoo Malibu
  • Former brands

  • All Sport (2001–2007)
  • Bubble Up (1978–2007)
  • Chocolate Soldier (1966–1988)
  • Dad's Root Beer (1986–2007)
  • Dr. Wells (1987–2007)
  • Frostie Root Beer (1980–2000)
  • Grapette (1977–2000) (was never marketed)
  • Kist (1966–1997)
  • Moxie (1966–2007)
  • Nesbitt's (1975–1999)
  • NuGrape (1968–1999)
  • Quench
  • Sun Crest (1968–2007)
  • References

    Monarch Beverage Company Wikipedia


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