Type Subsidiary Number of employees More than 5,700 Headquarters Irving Founded 1977 | Industry Consumer Package Goods Website www.missionmenus.com Founder Roberto González Barrera Parent organizations Gruma, GRUMA CORPORATION | |
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Key people Juan Gonzalez Moreno, Chairman of the Board and Chief Executive Officer of GRUMA; Javier Velez Bautista Chief Executive Officer of Mission Foods U.S. | ||
Mission foods
Mission Foods, a subsidiary of Gruma Corporation, is an American manufacturer of tortillas and tortilla-related products based in Irving, Texas.
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History
Mission Foods was founded as a subsidiary of Grupo Maseca (now Gruma) in California in 1977 as a brand name to sell the company's tortillas in the American marketplace. A tortilla manufacturing plant was opened in Dallas in 1982. It is now one of the world's largest producers of flatbread, tortilla and corn flour products with factories in North and Central America, Europe, Asia and Australia. Mission Foods launched the Mission brand in Australia in 2009 with a plant located in Epping, Victoria.
Sponsorships
In January 2009, Australian media reported Mission Foods had agreed on a sponsorship deal with Australian Rules Football club the Western Bulldogs. The deal is worth $4.5 million over 3 years.
Mission sponsored a tortilla factory attraction between 2001 and 2011 in the then-named Disney California Adventure Park theme park. The factory demonstrated tortilla production on a miniaturized, low-speed automated production line, provided samples of tortillas, and demonstrated recipes to park guests.
Mission Foods is the major sponsor of the Queensland Firebirds netball team and Singapore Netball (Netball Singapore, since 2011). Three championships had been held in Singapore under sponsorship of Mission Foods: Mission Foods World Netball Championships in July 2011, Mission Foods Asian Netball Championships in 2014 and Mission Foods Nation's Cup in 2015.
Product Lines
Mission Foods has a range of tortilla products ranging from the traditional corn and flour tortillas to whole wheat and flavored varieties. Most of Mission Foods products are classified as Kosher. Mission also sells various types of tortilla chips.