Product type potato chips Country Canada Website missvickies.ca | Owner PepsiCo Introduced 1987 | |
Markets Canada, Europe, and the United States | ||
Miss Vickie's is a Canadian brand of potato chips made by Frito-Lay in the United States. The chips are kettle cooked and come in a variety of flavours. They are sold in Canada, Europe, and in the United States.
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History
The recipe originated with Vickie and Bill Kerr, at their potato farm in New Lowell, Ontario. The chips saw their debut at the 14th annual Alliston Potato Festival in 1987, gained quick popularity amongst festival go-ers and completely sold out. Over the next few years the chips were produced and marketed from Pointe-Claire, Quebec, and became popular throughout all of Canada, holding 1% of the national market.
Miss Vickie's unique packaging was custom created by Mobil Chemical Canada Ltd., of Belleville, Ontario. It was created not only to improve the look of the package, but also for its better sealability and moisture and oxygen barrier.
In 1993, having just been acquired by Frito-Lay, the company started to work on some new recipes, testing them in different areas. However, the first of the new recipes were not introduced until 1999. Over the next few years new flavours were released almost annually.