Key people Justin Lefkovitch Founder Justin Lefkovitch Headquarters Santa Monica | Website www.mirroredmedia.com Founded 2010 | |
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Mirrored media a look inside la s premiere experiential marketing agency
Mirrored Media is an experiential marketing firm. Based in Santa Monica, California, the company creates online and offline marketing campaigns with brands, musical artists and influencers.
Contents
Mirrored media ceo justin lefkovitch on beating the competition
History
Mirrored Media was founded in 2010 by Justin Lefkovitch who brought in partners Hans Zimmer, Steve Kofsky and Vaden Saunders. “I looked at what was happening in other aspects of entertainment, in sports and in movies, where brands had really figured out how to market in that space and evolve the art form through product placements that were organic and authentic,” Lefkovitch said in a 2015 interview with Forbes. “At that time, brands, music and entertainment working together seemed like selling out, but I knew there was a way to make it work authentically.” The company chose the name Mirrored Media to summarize a core mission of mirroring a brand's ideal while remaining true to an artist's vision.
Since its launch, Mirrored Media has built and activated music-based marketing campaigns for brands including Acura, Coach, mophie, 20th Century Fox, TNT Turner, Bacardi, Fullscreen, CraveOnline, TuneCore, Syfy, Lively, the House of Rock, and Hyatt International Hotels.