Headquarters Missouri, United States Parent organization Playpower, Inc. | Founded 1927 | |
Miracle Recreation is a playground manufacturer in the United States, providing children's playground equipment and amenities for parks and schools, throughout the world.
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The beginning of Miracle
John Ahrens founded Miracle Recreation in Grinnell, Iowa in 1927. He redesigned the merry-go-round after seeing an exhibit for a “Perpetual Motion Machine. He called his product the “Miracle Whirl”. He was awarded a patent and created the company known as Ahrens Manufacturing Company.
John passed his company to his son Claude in 1940. Claude already owned a hybrid seed corn company but in 1946 he focussed his attention on manufacturing and selling the Miracle Whirl. Claude sold his seed corn business, and started the Miracle Recreation Equipment Company, formerly known as Ahrens Manufacturing Company.
Claude set up the production for the Miracle Whirl merry-go-round in the Grinnell Glove Factory. Claude redesigning it to replace the wooden platform with a more durable metal one, eliminating the center post and adding tubing handrails for the children to hold onto. Claude painted the product with a candy stripe so the product was clearly identifiable, an idea he carried through to other products as well.
Almost all of Miracle’s first customers were country schools. The schools bought the Miracle Whirl to entertain their students during recess. During 1947, Miracle’s first year of operation, 900 whirls were sold to schools throughout Iowa.
Soon after, Miracle expanded their product offering to include playground equipment such as swings, teeter-totters, and jungle gyms.
The growth of Miracle
After a fire in the Grinnell Glove Factory, a new facility was built on farmland purchased on the west side of Grinnell. The operation expanded rapidly and Claude hired sales managers assigned to districts and states. By 1960, Miracle had 40 district managers covering the entire country. Miracle moved into the new facility in 1963.
Miracle pioneered the use of fiberglass for slides and canopies which helped to differentiate its products from the competition. Fiberglass allowed Miracle to create colorful components. Miracle was the first playground manufacturer to use powder coating of steel parts in the late 1960s.
After World War II, Miracle widened their market to include the increasingly popular drive-in movie theaters, selling two smaller versions of carousels that were commonly found at fairs and amusement parks. The first year they sold over 200 carousels, which Claude Ahrens described as his “first big money in the recreation equipment business” for Miracle.
After experiencing a splinter while sitting on a wooden bleacher at a University of Iowa football game, Claude set out to create bleachers made from the fiberglass he used in many of Miracle’s playground items. Miracle replaced the wooden bleachers at the university with fiberglass coverings, saving the university over $60,000.
Orders came in from other large schools such as the University of Michigan and Ohio State. Seating became one of Miracle’s most important offerings.
By 1970, Miracle Recreation Equipment had 200 employees selling and manufacturing playground equipment and bleachers at facilities in Iowa, California and Virginia.
The fast food revolution
Miracle was the first to design and manufacture playgrounds and sets for the fast food industry. Miracle purchased the Setmaker Company in California, and with the help of Claude’s son, Paul Ahrens, creating playground designs for fast food giant McDonald's. Miracle had installed play equipment at over 500 McDonald’s throughout the USA. Together, Paul and Claude developed over 16 patents for their designs.
Miracle switches hands
Paul Ahrens became president of Miracle in 1972, the same year the company sold 30% of its shares to the public. After facing labor struggles in the 1980s, the company began moving some operations to factories outside of Grinnell, Iowa. Paul announced plans in 1982 to build a new plant in Monett, Missouri.
By 1983 Paul had resigned as chair of the Miracle board and turned the business over to Sharp Lannom. The decision was made to move complete operations for the company to Monett in 1986; the plant in Grinnell was later closed. Sharp resigned later in 1986, after feeling he had accomplished moving the company and resolving the labor issues. Paul became chairman of Miracle late in 1986. Claude Ahrens had sold all of the stock in the company to his son, giving him controlling interest of the company.
In 1989 Paul lost his battle with cancer. After putting all his possessions as collateral against the company, Claude bought the firm’s shares back private and took over Miracle once again.
By that time, Claude was looking to sell Miracle Recreation Equipment Company and it was sold to PlayPower in 2002.
Miracle today
Based in Monett, Missouri, Miracle offers made to order products. The company has 400 employees, 100 domestic sales consultants, and 40 international distributors.
Innovator
Miracle Recreation holds 38 patents registered with the United States Patent and Trademark Office on its playground equipment. See Also Wiki Patents
The environment
Steps to reduce Miracle's pollution and waste include:
Innovations
Partnership With National Center for Missing and Exploited Children
In October 2009 Miracle Recreation Equipment Company announced they had become a corporate sponsor of The National Center for Missing and Exploited Children (NCMEC). They pledged to donate more than $250,000 to NCMEC over three years. Read full story