Puneet Varma (Editor)

Mike and Ike

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Created by
  
Just Born, Inc.

Food energy (per serving)
  
140 (40g serving) kcal

Variations
  
Tropical Typhoon, etc.

Mike and Ike

Place of origin
  
Bethlehem, Pennsylvania, USA (1940)

Other information
  
0 grams of fat; kosher; gluten-free

Mike and Ike is a brand of fruit-flavored candies. They were first introduced in 1940 by the company Just Born, Inc.

Contents

Candy

Mike and Ike are oblong fruit-flavored chewy candies that come in several colors and varieties, including cherry, orange, lime, lemon, and strawberry. Popular varieties are Tropical Typhoon, Berry Blast and Jolly Joes. Each candy has 7 calories, 0 grams of fat, and approximately 1 gram of sugar. The candy is kosher and gluten-free.

They are similar to Hot Tamales, another candy introduced by the same manufacturer in 1950, though they are not spicy.

Varieties

Just Born produces several varieties of Mike and Ikes, including:

Retro/limited varieties include:

  • Lem and Mel (Lemon and watermelon) flavor (launched 1991)
  • Cherri and Bubb (Cherry and bubble gum) flavor (launched 1989)
  • Strawbana (launched 1991)
  • Mike and Ike – Srawberries n' Cream (launched 2000)
  • Mike and Ike – Oranges n' Cream (launched 2000)
  • Cherry Cola (launched 2004, reissued 2016)
  • Mike and Ike Minion Mix – Blueberry and Banana flavors (launched 2014)
  • Mike and Ike Valentines Mix (Seasonal)
  • Mike and Ike Mummy's Mix (Seasonal)

    • There are also seasonal versions in which the Mike and Ike flavors are formed as jelly beans.

    Media

    In April 2012, they ran an ad campaign based on the premise that Mike and Ike were "breaking up" due to "creative differences"; the packaging showed one or the other name scratched out. The campaign was intended to capture the interest of younger consumers. In 2013 the company announced Mike and Ike would reunite. In addition to a re-designed packaging and juicier tasting candy, a trailer for a movie was released, entitled, The Return of Mike and Ike.

  • Among its fans are Pablo Prigioni, Will Smith, Paul Rudd, Steven Spielberg, Bob Smith, Bernie Mac, Russell Quinn and Professional Wrestler CW.
  • In the TV series Limitless, Brian Finch nicknames Agents Daryl and Jason as Mike and Ike.
  • In the TV series Family Guy, Peter asks his father in law for a bowl of Mike and Ike's, but without the Ike's.
  • In the TV series Scrubs, an intern accidentally gives a patient a Mike and Ike instead of their medication.
  • In the TV series Good Behavior, episode "It Still Fits Bitch," Letty and Javier have a conversation concerning Mike and Ike candy after Letty reveals that she stole a box from a store when she was seven years old.
  • In The Avenger pulp stories, hero Richard Henry Benson carries a pistol called Mike and a knife called Ike. He uses both to injure only. The Avenger, Vol. I, No. 1, "Justice, Inc." (Sep 1939) predates the "Mike and Ike" candies by a year, so it's a reference to the Mike and Ike (They Look Alike) comic strip for which the candies were named.
  • In the TV series Archer, season 6 episode 1, Archer eats a mixture of painkillers and candy, calling it "Mike and Vikes", a reference to the opioid analgesic Vicodin.

    • References

    Mike and Ike Wikipedia
    (Text) CC BY-SA


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