Name Michael Rothschild Books Bionomics | Role Author | |
Michael L. Rothschild (born August 6, 1952, Schenectady, New York) is the CEO and founder of the company Profit Velocity Solutions, and author of the book, Bionomics: Economy as Ecosystem.
His company, which seeks to provide a new generation of information tools that would enable large, complex enterprises to dramatically enhance their profit performance, is widely reviewed as bringing about "revolutionary change-management to the industry."
Michael created the company's main product, the PV Accelerator, which is a cloud-based computing platform that gives manufacturers more visibility into asset return—not just per unit, but per hour.
In addition to being recently featured in Industry Week Magazine, Michael has also authored the cover article in the November 2006 issue of Strategic Finance magazine, where he wrote about how there is a failure of large asset-intensive companies to accurately measure return on assets (ROA). He described how companies that have "managed to integrate velocity and margin metrics at the transactional level allow their managers to model the ROA implications of their choices—before they make them." He argued that they can then make the adjustments in product mix, customer mix, asset mix, and pricing levels that lead to an increase in profits.
Michael earned his law and MBA degrees simultaneously from Harvard, and soon after began his business career with The Boston Consulting Group.