Cause of death Bladder cancer Spouse(s) Teya Wendie Flaster Parents Jacob Reichmann | Nationality British/Canadian Died 18 May 2016 | |
Full Name Michael H. Reichmann Born 25 June 1944 ( 1944-06-25 ) England Education Bachelor in Philosophy and Political Science Known for Batteries Included,Luminous Landscape | ||
Michael H. Reichmann (MR) (25 June 1944 – 18 May 2016) was a Canadian landscape, travel and street fine-arts photographer as well as videographer, author, blogger, workshopper, independent technical consultant, camera tester, software developer and entrepreneur. Reichmann was the president of Batteries Included in the mid-1980s. He founded one of the earliest web sites dedicated to photography, The Luminous Landscape (LuLa), between 1995 and 1997. In his last years, he created the Luminous Endowment project, a charitable fund to assist talented photographers through grants. Both projects are continued by Kevin Raber and others.
In his various capacities at Batteries Included, he was frequently interviewed in consumer and industry publications such as InfoWorld.
Reichmann proposed a new digital exposure method called exposing to the right (ETTR) in 2003. He was also an advocate of open raw image file formats.