Nationality American Name Michael Simon Parent(s) David Simon | Occupation Entrepreneur Other names Michael Simon | |
Known for Analytics director, Obama for America Website | ||
Michael B Simon is an American entrepreneur and analytics expert who notably led analytics efforts on Barack Obama's 2008 presidential election campaign and was the co-founder of a data analytics firm, HaystaqDNA.
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Career
Simon reportedly got his first computer at the age of four, and as a fifteen-year-old high school freshman in 1996, had started an internet business with four friends. After working as a Field Organizer for the Michigan Democratic Party in the 2000 presidential election, and then on John Kerry’s campaign for President in 2004, Simon joined as the analytics director for Obama's 2008 campaign in the Chicago headquarters. As a part of this campaign, he managed stockpiles of data on voter behavior and preferences.
Following the campaign, he was appointed in 2009 to serve in the Obama Administration at the Department of Health and Human Services, where he focused on healthcare reform and medicare.
In 2013, he co-founded HaystaqDNA, where he worked with commercial and advocacy clients to utilize technology to identify targeted individuals using predictive analytics. This also involves matching public posts from social media on political issues such as health care to refine targeting of voters according to Simon's remarks. As a cofounder of HaystaqDNA, Simon has been active in gaining data and interviewing voters on subjects like gun safety and energy use from across the country.
Michael Simon has been a guest speaker at Harvard's Kennedy School of Government and the World Economic Forum of Young Global Leaders.