Type Flavored water Introduced 2001 | Manufacturer Kraft Foods Color various | |
Variants Berry Grape
Berry Pomegranate
Cherry Blackberry
Cranberry Raspberry
Fruit Punch
Mango Peach
Orange Tangerine
Orchard Apple
Strawberry Watermelon
Sweet Tea
MiO Electrolytes: Arctic Blast
MiO Electrolytes: Berry Blast
MiO Electrolytes: Lemon Lime
MiO Electrolytes: Orange
MiO Energy: Acai Berry Storm
MiO Energy: Black Cherry
MiO Energy: Green Thunder
MiO Energy: Strawberry Pineapple Smash
MiO Energy: Tropical Fusion
MiO Energy: Wicked Blue Citrus
MiO Energy: Iced Mocha Java (made with coffee)
MiO Energy: Iced Vanilla Java (made with coffee)
MiO Vitamins: Orange Tangerine
MiO Vitamins: Orange Vanilla
MiO Vitamins: Orchard Apple
MiO Vitamins: Blackberry Raspberry
MiO Vitamins: Tropical Cherry Website | ||
MiO is a liquid beverage mix owned by Kraft Foods, which intends it as an additive to flavor water, carbonated water, and other beverages.
Contents
Content
MiO products are artificially colored and sweetened with concentrated syrups. Caffeinated variants of the MiO brand are marketed as MiO Energy. This version of the product contains 60 mg of caffeine per serving. All MiO products contain propylene glycol, except those sold in Canada.
MiO is listed as containing less than 2% natural flavors. Other listed ingredients are citric acid, propylene glycol, malic acid, sucralose, acesulfame potassium, potassium citrate, Allura Red AC 40, Brilliant Blue FCF 1 and potassium sorbate.
MiO flavors currently include:
Canada
MiO products sold in Canada do not contain propylene glycol. The MiO Energy variant of MiO is not sold in Canada. MiO Electrolytes, however, is available in Canada.
Advertising
MiO advertising initially centered on The Second City character Sassy Gay Friend, portrayed by comedian-actor Brian Gallivan. Gallivan had already created comedy videos that featured this character in stories from literature or history (such as Romeo & Juliet). He began adding short dialogs about the product into these clips. His slogan for the product was "Flip it. Tip it. Sip it!" In two later "man on the street" style videos, he demonstrates the product to passers-by.
MiO later started an advertisement campaign with the slogan "Make it Yours, Make it MiO". This advertising featured animated animals discussing the product.