Industry Restaurant franchise CEO Richard Brasch (2005–) | Website www.mellowmushroom.com Type of business Private | |
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Key people Marc Weinstein and Mike Nicholson
Buddy Finethy Creative Director Products Pizza, calzones, hoagies, salads, beer Headquarters Atlanta, Georgia, United States Founded 1974, Midtown Atlanta, Atlanta, Georgia, United States Founders Mike Nicholson, Rocky Reeves, Marc Weinstein Profiles | ||
Mellow mushroom pizza bakers of spartanburg
Mellow Mushroom Pizza Bakers is a restaurant chain that was established in Atlanta, Georgia as a single pizzeria in 1974. It operates as a restaurant franchise with over 150 locations throughout the United States. Its headquarters are in unincorporated Fulton County, Georgia.
Contents
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Details
Mellow Mushroom restaurants specialize in pizza, but they also serve calzones, hoagies, salads, appetizers, and a wide beer selection. Some Mellow Mushrooms deliver; those that do not have a pick-up option. They often feature a large selection of beer, typically 20-40 beers on draft and 50 or more bottled. Each store is decorated differently and sometimes there is a unifying theme to the artwork. Tie-dye and colorful mushrooms are a common theme for locations. Some stores occasionally feature live music, trivia competitions, or bingo.
Locations sell branded merchandise and clothing onsite and on a website Mellow Gear.
History
Mellow Mushroom opened in 1974 when two college students from Georgia Tech, later joined by a third from the University of Georgia, founded a business that reflected their eccentric philosophies. The first store was opened on Spring Street in Atlanta. In the late '80s, the first franchise was opened by an employee, followed by customer-owned franchises, and then to friends of employees and customers. Each franchise is locally owned and operated with its own unique feel.
The first franchise to be located outside of Atlanta was in Athens, Georgia, near the University of Georgia. That store renovated a former Wendy's and was open until 2006. In the summer of 2007, it relocated to Clayton Street in downtown Athens. There are several dozen locations operating in Atlanta and elsewhere in Georgia. Beginning in 2000, the franchise expanded outside college markets to urban areas such as Jacksonville, Florida and Denver, Colorado. The chain has over 120 locations across 16 states.
Logo
The visual identity of Mellow Mushroom Pizza was defined during their early franchising phase by Atlanta artist Buddy Finethy. Finethy created and refined the signature cast of characters that identified the chain.