Rahul Sharma (Editor)

Meitu

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Native name
  
厦门美图网科技有限公司(美图公司)

Traded as
  
SEHK: 1357

Products
  
Smartphones, Software

Founded
  
2008

Type
  
Public

Industry
  
Consumer electronics

Headquarters
  
China

Meitu httpsmedialicdncommprmprshrink200200AAE

Stock price
  
1357 (HKG) HK$ 18.00 +3.12 (+20.97%)17 Mar, 4:09 PM GMT+8 - Disclaimer

Subsidiaries
  
Beijing Meitu Huyu Technology Co., Ltd.

Profiles

Why selfie app meitu could be worth billions


Meitu Inc. (SEHK: 1357) is a Chinese technology company established in 2008 and headquartered in Xiamen, Fujian. It makes smartphones and selfie apps. Meitu's photo-editing and sharing software for smartphones is hugely popular in China and other Asian countries, attracting 456 million users who post more than 6 billion photos every month. As of October 31, 2016, Meitu's apps have been activated on over 1.1 billion unique devices worldwide. According to App Annie, Meitu has been repeatedly ranked as one of the top eight iOS non-game app developers globally from June 2014 through October 2016, together with global Internet giants such as Alibaba, Apple, Baidu, Facebook, Google, Microsoft and Tencent. MeituPic, their top app, has 52 million active daily users and 270 million MAU. On December 15, 2016, Meitu went public on the main board of the Hong Kong Stock Exchange. The Hong Kong Exchange has not seen a technology offering of this size in nearly a decade.

Contents

Products

Meitu currently has 13 apps installed on more than 1.1 billion unique devices worldwide, generating approximately 6 billion photos per month. Outside of China, Meitu's three flagship products include:

  • MakeupPlus: Advanced facial recognition and augmented reality technology enables MakeupPlus users to virtually try on top and trending makeup looks (as well as create their own), and then learn how to bring those looks into the real world using in-app makeup tips and video tutorials. Available on both Apple and Google Play stores for free.
  • Airbrush: Designed for both men and women, Airbrush provides smartphone users professional-grade manual photo retouch and makeup looks to achieve a natural and professional look with undetectable edits. Available on both Apple and Google Play stores for free.
  • BeautyPlus: With its “one-touch” beautify feature, BeautyPlus users can instantly retouch their photos and video selfies. Also includes manual retouch and photo editing features plus a Facebook Video profile creator (the first beauty app chosen by Facebook to launch this feature). Available on both Apple and Google Play stores for free.
  • About 70% of social media users in China upload at least one picture to social networks every week, according to a report by iResearch, a China-based analytic agency, in June. More than half of the masses of selfies and other photos posted on China's major social media platforms were processed by Meitu's apps, it said.

    According to App Annie, Meitu is the fourth largest app developer in China. Meitu's most popular apps in China include:

  • MeituPic: Selected as one of iTunes top 10 apps of the year, Meitu has become one of the most popular photo editing apps of all time giving users access to an incredible suite of professional filters, frames, effects and other tools to turn their smartphone photos into works of art. Available on both Apple and Google Play stores for free.
  • Meipai: Launched in 2015, Meipai has rapidly grown to become the #1 video-based social media platform in China with nearly 8 billion views per month. Meipai offers a suite of editing tools that allow users to design personalized videos and express themselves on the platform.
  • Offices

    Meitu is based in Xiamen, China. Outside of China, Meitu has set up offices in Brazil, Hong Kong, India, Japan, Indonesia, Singapore and the United States.

    Controversy

    On January 20, 2017, CNN website reported Meitu apps are collecting information about users for advertising purposes, and sends that data back to servers in China. But Meitu denied CNN's report, that the app is leaking user's privacy. The company said collecting users' data is to "optimize app performance, its effects and features, and to better understand our consumer engagement with in-app advertisements" in an official statement.

    References

    Meitu Wikipedia