Editor-in-chief Johanna Lahti Frequency Weekly Publisher Sanoma Magazines | Categories Women's magazine Circulation 119,631 (2013) Founder Kaarlo Mantere | |
Me Naiset (meaning We the Women in English) is a Finnish language women's magazine published in Helsinki, Finland. It is one of the largest weekly women's magazines in the country.
Contents
History and profile
Me Naiset was established in 1952. Its founder was Kaarlo Mantere, a Finnish publisher. Later it was sold to Viikkosanomat Oy. The owner of the magazine is Sanoma and it is published by Sanoma Magazines on a weekly basis on Thursdays. The company acquired the magazine in 1957. In 1958 the magazine began to employ its own fashion model.
The headquarters of Me Naiset is in Helsinki. Target audience of the magazine are women living in big cities and in Southern Finland. Its sister magazine is Me Naiset SPORT.
Me Naiset focuses on fashion, beauty and shopping. However, until the end of the 1990s the weekly mostly concerned with social and political issues and topics.
Replacing Riitta Pollari, Marjo Vuorinen served as the editor-in-chief of Me Naiset between 2010 and 2012. On 23 July 2012 Johanna Lahti became the editor-in-chief.
Circulation
During the early years Me Naiset sold 25,000 copies. Its circulation rose to 36,000 copies in 1958. The average circulation of the magazine was 70,000 copies in 1961. It rose to over 120,000 copies in 1962 and to 180,000 copies in 1973. Its circulation was 133,000 copies in 1978.
In 2004 the weekly had a circulation of 124,485 copies. Its circulation was 134,000 copies in 2007. The circulation of the magazine was 147,354 copies in 2010 and 146,248 copies in 2011. Its circulation was 138,594 copies in 2012 and 119,631 copies in 2013.