Girish Mahajan (Editor)

McKenzie River Corporation

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Industry
  
Beverages

Headquarters
  
San Francisco

Owner
  
Minott Wessinger

Founded
  
1987

McKenzie River Corporation httpsuploadwikimediaorgwikipediaen557Mck

McKenzie River Corporation is a beverage marketing firm based in San Francisco, CA. Founded in 1987 by Minott Wessinger with the help of his father, Fred Wessinger, the McKenzie River Corporation has launched a number of successful beverage products to the US market.

Contents

History

Minott Wessinger began the McKenzie River Corporation (named for the McKenzie River in central Oregon), previously known as McKenzie River Partners, to follow in the footsteps of this great-great grandfather, Henry Weinhard, the Pacific Northwest brewing pioneer. Wessinger is a part of a family tradition of brewing which began in 1856.

Products

  • St. Ides Premium Malt Liquor – St. Ides is a malt liquor that was introduced to the US market in 1987. It contains 8.2% ABV (alcohol by volume). The St. Ides brand is now owned by Pabst Brewing Company.
  • Black Star Double Hopped Golden Lager – After building the Great Northern Brewing Company in Whitefish, MT in 1994, Black Star Beer was launched in early 1995.
  • Sparks – Sparks was one of the first alcoholic energy drinks to enter the US beverage market, launching in early 2001.
  • Steel Reserve High Gravity Lager – Steel Reserve was introduced in early 2000 and was the first “High Gravity” lager.
  • Howling Monkey Energizing Elixir – Howling Monkey is a caffeinated energy drink that was introduced 2007.
  • Le Tourment Vert Absinthe Francaise - McKenzie River Corporation began importing Le Tourment Vert to the United States from Distillerie Vinet Ege, near Cognac city, France in early 2008.
  • "Air", a first Sparkling Alcohol Water, was launched the summer of 2012. Air has 4% alcohol by volume and is currently available a number of flavors.

    • Miller Purchase

    On August 14, 2006, Miller Brewing announced it had completed the purchase of Sparks and Steel Reserve brands from McKenzie River Corp. for $215 million. Miller had been producing both products prior to this purchase.

    References

    McKenzie River Corporation Wikipedia
    (Text) CC BY-SA