Type Media Agency Website maxusglobal.com | Industry Advertising, Marketing Founded 2008 | |
 | ||
CEO Lindsay Pattison (16 Oct 2014–) Managing director Pam Sullivan (Maxus Los Angeles) Parent organizations GroupM, GroupM Worldwide Inc. Profiles | ||
Maxus is a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation. In December 2011, Maxus became Campaign magazine's Global Media Network of the Year.
Contents
Company Overview
Maxus is part of WPP plc, which employs 150,000 people across the advertising, public relations and market research sectors, and part of GroupM, the media investment management group that serves as the parent company for all of WPP plc’s media agencies: Maxus, Mindshare, MEC, MediaCom and Xaxis.
Maxus was officially launched as a global media network in October 2008, although it had previously been known as Maximize during the late 1990s in Asia and had standalone operations in the United States and parts of Europe from 2005.
Maxus has headquarters in London, UK and New York City, NY. In 2011, Maxus launched an online community I am Maxus enabling its employees to work together via mobile or desktop platforms.