Employer GLORAD Name Max Zedtwitz | ||
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Alma mater ETH Zurich
University of St. Gallen Occupation Academia, researcher, consultant, executive education, coach Books Managing Global Innovation: Uncovering the Secrets of Future Competitiveness | ||
Education University of St. Gallen Residence California, United States | ||
Ktu evf prof max von zedtwitz about the importance of innovation
Max von Zedtwitz (born in Switzerland) is a scholar of global R&D and innovation with a focus on emerging countries. He is Managing Director of GLORAD, a research network with locations in China, the United States, Brazil and Europe, and professor at universities in Europe and China.
Contents
- Ktu evf prof max von zedtwitz about the importance of innovation
- Scientific work
- Awards
- Selected publications
- References
Scientific work
Von Zedtwitz's work is at the intersection of international business, innovation, and R&D Management. With collaborator Oliver Gassmann, he proposed a widely-used behavioral model of evolution of global R&D organization based on internal organizational tension. He and Gassmann also formulated a supply-and-demand model for innovation globalization based external drivers, namely access to markets and access to technology. In managerial writings, he outlined support mechanisms appropriate to lead global innovation teams within such R&D organizations.
Early to study R&D in China, he co-developed theory of reverse innovation and innovation in emerging countries, both inbound R&D investments and management of innovation in China and outbound internationalization of R&D by Chinese firms. In this context, he refined organizational growth models for individual units as well as networks of units. He also contributed to the theory of global R&D flows, pharmaceutical innovation, and business incubator management.