Name Max Miedinger | Education Zurich | |
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Died March 8, 1980, Zurich, Switzerland | ||
Max miedinger kinetic typography assignment
Max Miedinger (24 December 1910 in Zurich, Switzerland – 8 March 1980, Zürich, Switzerland) was a Swiss typeface designer. He was famous for creating the Neue Haas Grotesk typeface in 1957 that was renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.
Contents
Between 1926 and 1930 Miedinger trained as a typesetter in Zürich, after which he attended evening classes at the Kunstgewerbeschule there.
At the age of sixteen, Max began an apprenticeship as a typesetter under Jacques Bollmann at a book printing office in Zürich. After completing four years of apprenticeship, Miedinger pursued further education at the School of Arts and Crafts.
Max miedinger final animation
Career
At 26 he went to work for an advertising studio called Globe, working as a typographer. After ten years at Globe, Miedinger gained employment with Haas Type Foundry as a representative. In 1956 Miedinger became a freelance graphic designer and about a year later he collaborated with Edouard Hoffmann at Haas on the typeface Neue Haas Grotesk, which would later be called Helvetica.
Designs
